The popularity of interactive videos is evergrowing. It replaces the traditional passive watching of videos with its interactive features. Because of its unique feature, Interactive YouTube videos have become the newest and the most sought after form of marketing for many brands.
These videos allow the user to not just watch the video, but essentially control it.
There are typically three interactive features namely hotspots, 360° angle view and branching. Hotspots allow you to add a clickable area. Upon clicking that area, the viewer will be directed to that link address. 360° angle view enables the user to see in every direction. Lastly, branching, mainly used for storytelling or minimalistic games, is another well liked feature. It follows a storyline and users can make certain decisions presented to them along the way. Therefore, users essentially have control over how the story would end.
Let’s take a look at some of the best interactive videos on YouTube.
https://www.youtube.com/watch?v=hNAbQYU0wpg
With over 78M views, this video shows the top 5 roller coaster rides in 360° angle giving its viewers an immersive experience. 3D VR 360 Videos has 2.25M subscribers. This channel has created many such videos in different themes which would definitely transport its viewers to another world.
Squid Game took not only South Korea but the entire world by storm. Granted the violence was mortifying, many of us wished to play the games featured in the show. Lucky for these fans, PopMov has created branching interactive videos of all the games in the show, including the most popular one, Red Light, Green Light.
Viewers can make decisions and each one of them will result in a different outcome.
Another popular interactive video by PopMov for the Marvel fans. This is based around the plot of the Marvel movie, Spider Man: Far From Home. You have to make a decision at the end of the video which will lead to an outcome decided by the creator of the video.
This interactive video by Banqer teaches its viewers about financial management in a real life setting. Banqer is a financial education platform for primary and high school students.
In this video, you start out with $40 and as you go about your day, you make decisions related to the sum you have. Basically, this marketing technique is great for them to promote their services.
Undoubtedly one of the most popular video games, people of all ages enjoy playing Minecraft. This interactive branching video allows its viewers to play the game and get a glimpse of what the game is about.
Every adventure lover knows Bear Grylls. This interactive video by Netflix follows the storyline of you either accepting or declining a call from Bear Grylls. Subsequently, if you do accept, you get to go on a virtual adventure with him.
With over 20M views, this interactive video starts with a date with Markiplier where you get to decide what movie you want to watch, whether or not you like the chef and so on. This video is definitely bound to leave you in splits.
Gaining worldwide popularity during lockdown, everyone has played AmongUs at least once. Moreover, the game kept everyone engaged at home. This interactive video, based around the game, allows you to make decisions throughout the game and find the imposter.
This YouTube original has a rating of 9.2/10 by IMDB. At the end of each video you get to make a decision. Furthermore there are a total 31 endings to this interactive video and has generally received positive reviews from all the viewers.
BBC Scotland released this interactive video of a village in Scotland called Glen Coe. Viewers all over the world can see this beautiful village from a 360° angle.
As the video entertainment domain grows, it has been predicted that interactive videos will be ahead of all other forms of media content. Learn how to create an interactive video and get creative.
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