With people collectively spending over a billion hours a day streaming videos on YouTube, the opportunities you have to earn a steady income through this platform are numerous – you’ve hit a 21st-century goldmine. YouTubers make anywhere from $10,000 to $50,000 a year and famous YouTubers like Logan Paul have a massive net worth of $12.5 million. There has never been a better time to take on this rapidly growing platform by storm.
Regardless of whether you’re just starting out as a YouTuber or already have an established channel up and running, you have various options to monetize your channel and here’s how you can begin.
To start making money through YouTube, your channel must have 4000 watch hours in 12 months and have more than 1000 subscribers onboard. Once you reach your target, you can join the YouTube Partner Program (YPP). The YPP powers your channel monetization and you also gain first-hand access to plenty of added YouTube features that help you boost your channel’s reach. To join the YPP, you must comply with terms of service and community guidelines. Follow these instructions to check whether you’re eligible for the YPP:
In the top right corner of your YouTube homepage, select your account icon > Creator Studio> Channel> Status and features> Follow the on-screen steps to accept the YPP Terms.
Once you’re accepted into the YPP program, you can set up an AdSense account where you can get paid for your videos. When your YouTube account is linked with your Adsense account, you can make money off the ads that are displayed on your videos. Whenever your audience clicks on these ads, money goes straight into your AdSense account.
Next, you must enable your channel for monetization. This enables you to earn more revenue for your future uploads. Go to creator studio> channel> status and features> monetization> click enable. Once you’ve enabled monetization, you can choose to monetize videos that have higher watch times. These videos have a higher chance of going viral, thereby increasing your revenue.
Now it’s time to review your monetization preferences. By ensuring you allow advertisers to use as many ad formats as possible in your channel, you are increasing your chances for potential advertisers to reach you. Go to creator studio> channel> monetization> click monetization preference> make sure you check all the ad formats including:
- Overlay in-video ads
- Skippable video ads
- Non-skippable video ads
- Sponsored cards
- Automatic mid-roll ads
Once you have these steps set-up, you’re ready for the money to flow in. But before you begin monetizing your channel, you need to grow your channel. Your videos must resonate with your audience and also be suitable for advertisers. You can do this by ensuring that your target audience is defined on-point. The more relevant to your audience your content is, the more likely you will be to gain subscribers who click on ads that pop up in your videos. And before you know it, you’ll have advertisers knocking on your door.
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