Over a billion videos are being watched on YouTube every day. Within 15 years of its launch, YouTube has not only changed how we consume content but also created many new genres of video. Among billions of videos, we have researched top genres of video content being watched worldwide:
Commentary
YouTubers focus on sharing thoughts and opinions on a subject. These are highly popular in the form of vlogs, where creator blogs their feelings and views in a visual diary format. Another popular commentary style videos are conspiracy theories. There are a thousand commentary videos on YouTube discussing controversial events and possibilities.
Product Review
YouTubers review their experience of trying out a product. Unboxing videos tend to be very popular because they give viewers a virtual experience of buying and using the product without having to purchase it.
Tutorial
These videos are educational in nature. YouTube creators teach a task through instruction and examples. Tutorials walk viewers through the ins and outs of a product or service, sharing detailed features and use cases. How-to videos are beloved within YouTube categories like beauty, tech, cooking among others.
Listicle
Also known as Top lists, they feature YouTube creator’s top video picks for a particular category. Some of the most popular categories of listicles are hauls, favorites/best of, collection and compilation videos.
Comedy
These videos incorporate comedic elements to provide humorous entertainment to viewers. A few subcategories within a comedy that perform well are skits, pranks, and parody.
Challenge
Challenges call for viewers to engage in a contest for awareness or entertainment purposes. This genre is the birth of YouTube creators. Made ubiquitous by internet culture, a lot of these challenges are video’s take on memes. They are popular because are funny, socially relatable.
Educational
It provides audiences with information through thought-provoking interesting and cultural content. These videos are often audience-specific. Educational YouTube channels help viewers informed or understand complex issues.
Gaming
Capture video games ply by YouTube gamers and can take on various formats including live streams, walkthroughs, tutorials, challenges, game reviews or montages. Within this competitive niche, gaming videos are among the most-search topic on Youtube.
Music Video
Musically inclined YouTubers create videotaped performances of a song accompanied by imagery. These videos often contain other musical elements, including dancing, visual graphics, lyrics or other performers. Unlike professional music videos, YouTuber music videos are generally less sophisticated in production quality but still tell a story of musical self-expression.
Reaction
Capture a YouTuber’s reaction to a particular content piece or real-world event. Driven by strong emotions, these types of videos build suspense and excitement among viewers who want to react vicariously through Youtube. Reactions can be in response to viewing TV series episodes, film trailers, news events, and other YouTube content.
Sports
Typically involve YouTubers, reviewing, watching, playing or discussing different types of sports. Trickshot is a popular search in this category. Trick shots aim to amp up viewers by performing extremely challenging, high intensity and record-breaking sports stunts.
Docuseries
A series of thematic videos, perhaps the YouTube equivalent of a film documentary. Docuseries comprise several parts that YouTubers release in segments, breaking up the content into chapters and building anticipation.
Q&A
YouTubers answer questions from their viewers. The YouTuber solicits inquiries from fans and puts together a list of the most common queries, Q&A videos can deepen the connection between YouTuber and subscribers providing a candid glimpse of their thoughts and forum to address a controversy.
Interview
Functioning as 1:1 dialogue, the Youtuber interviewer discuss topics that are relevant to their audience. These topics may range from pop culture to politics.
Creators who have been on YouTube for a while understand their viewers better and can fuse different genres to make their video content more diverse and engaging. Anyone who is new as a creator on YouTube should grow their channel by focusing on one popular YouTube genre by looking for content that resonates with their personal style the most.
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