According to YouTube, two-thirds of a channel’s views come from outside a creator’s home country. Many creators ignore this potential audience segment and continue making videos for their local audience. This means, YouTubers are missing out on reaching to a massive new audience set and expanding their reach globally.
In order to reach a worldwide audience, you must first optimise your channel to offer a multilingual experience. Here are 7 ways to improve your channel’s accessibility.
1. Make videos that have a universal appeal
Delve into general themes like sports, music, technology, international news, food, ASMR, learning new languages, or even cross-cultural exchanges.
2. Tap into global collaborations
Collaborate with well-known actors, influencers and YouTubers from the countries you’re looking to expand into.
3. Make language-agnostic videos
These videos are purely visual-oriented and don’t require words to explain the story. The content is self-explanatory and clearly understandable through a combination of visual elements, body language, and facial expressions.
4. Enable community contributions
Once you enable community contributions on your YouTube channel, viewers who are proficient in other languages can help you out and translate your video for you. YouTube moderates these submissions for spam and inappropriate content and then you can review the final output and publish it yourself.
5. Update your metadata
Invite your viewers to add titles, descriptions, subtitles, and captions to your videos. Let viewers know that you’re looking for contributions. Add links to videos you’re looking to translate in your description and call out for contributors on social media. Incentivize your viewers for contributing by crediting them in your videos or making a thank you video.
6. Translate your videos for greater discoverability
Write subtitles for your video, translate the captions using online tools like Google translate, and then upload them to your video. YouTube also offers auto-generated captions in select languages.
7. Analyse your data
Once you get your translations up and running, go to YouTube Studio and compare how well your translated videos are doing when compared to your videos in the original language. Keep optimising your videos in multiple languages, according to your audience demographics, and expand your reach in countries that respond the best.
Making your videos multilingual engenders an inclusive culture and fosters diversity. Many YouTubers have gone viral and maximised monetisation opportunities after expanding their reach to an international audience. The possibilities are endless!
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