What if we told you that you could start your own YouTube channel without spending a dime? We’re going to show you how to use what you already have and build your channel up for success. Here are 5 ways to get around YouTube for free.
1. Start small
You don’t need fancy editing software, expensive equipment or a professional channel logo when you’re starting out. Use what you already have. YouTubers have published their initial videos with nothing but a basic phone camera and inbuilt editing software like iMovie. You can build your brand along the way.
2. DIY home studio
Though you don’t need expensive equipment, your videos must still have good quality. Convert your room into a makeshift studio. Open up your window for extra lighting, find a blank wall for an uncluttered backdrop, soundproof your room, and use your bedside lamp for brighter lighting.
3. Tailor your content
Think carefully about how much effort you’re willing to put into your YouTube channel in the long run. Ask yourself if you want a full-time career out of your channel or you want to keep it a side-hustle. For example, if you have a travel channel, are you willing to give up your 9-to-5 job and steady income to travel the world? If not, you could hyper-focus your channel niche on traveling within the country or state so that you can continue with your regular 9-to-5.
4. Save on production
Stick to content that is easy, quick to produce and requires little to no expenses. Product reviews and unboxing videos may require you to invest money and time whereas reaction videos, storytime, pranks and social experiments are relatively much easier to produce.
5. Integrate branding
Find subtle ways to bring in branded products into your video. This will open up your channel to potential sponsors. This can be as easy as drinking from a branded cup or standing in front of a store.
6. Max out on free tools
There are thousands of free online tools designed for independent creators like yourself. From creating a thumbnail on Canva to editing sound on Audacity, you can do it all yourself.
7. Substitute payment with skills
Get a team to help you out when you need a pair of extra hands. If you’re unable to pay professionals, find another way to incentivise them. Consider offering your skills in exchange for help. For example, if you’re a social media specialist, you can provide free social media services in return for your team’s help. Or give them goodies, passes to events, and other freebies.
8. Budget wisely
Create a monthly expenditure sheet where you can keep a tab of your money flow. Write up all the items you think you’ll be spending money on, including trivial areas like travel. If you aren’t sure about the estimates, jolt down a ballpark figure.
With the right strategy in place, you can save tons of time, money, and effort in kickstarting your YouTube channel. The next time someone tells you that YouTube is an expensive platform, show them this blog post. We got your back!
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