Blogger outreach is a little-used, yet effective way for promoting a YouTube channel. As high traffic blogs have a better chance of ranking on Google than YouTube videos, getting your channel featured in such blogs can raise your viewership instantly. Here’s what you need to do to get your channel featured in popular blogs.
1. Set your blogging target
Before starting any marketing strategy, you need to set some goals. What is the output that you desire from this exercise? Do you want to increase the number of referral links to your channel by getting featured in multiple blogs? Or are you looking to increase your views by being featured in a high performing blog? This can help you determine how many and what kind of blogs to reach out to.
2. Find relevant bloggers
Once you have set your goals, you now know the kind of blogs you’d like to be featured in. For best results, look for bloggers who have a similar target audience as you do. By finding bloggers within your niche, you can get a higher click-through rate. You can either do your own research to find bloggers within your niche or just use blogger outreach tools such as Pitchbox or Traackr.
3. Send a pitch
Next, it is time to reach out to these bloggers with your email pitch. Your pitch should include the purpose of the email, which, in this case, is, getting featured in their blog. You can also add something that you’ll do for them in return, like a monetary commission, a guest post, or promoting them in your videos.
Before sending your pitch, it can be helpful if you build a good rapport with the blogger. With a good relationship, it is more likely for them to be willing to collaborate with you.
4. Measuring blogger outreach success
After getting featured successfully on a blog, don’t forget to measure the outcome from this. Use your link tracking on the blog links to see the clicks you receive and also check your YouTube Analytics for any changes in the graph. This can show you how efficient this exercise was and if you should try it again.
As a lot of blog content is consumed on a daily basis, getting featured on blogs can be a wonderful way to promote your YouTube channel. Building a community of bloggers who support your channel can truly help you in the long run.
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