Interactive YouTube Videos are amusing, entertaining, and keep viewers on the edge of their seats. Unlike traditional videos, which only allow pausing, fast-forwarding, and rewinding, these keep viewers engaged throughout. They allow viewers to participate and take action while watching a video. Such videos catch viewers’ attention and keep them watching to see how it all plays out. As a result, advertisers widely use these videos for marketing purposes.
These features are no longer limited to advertising and marketing. You can use this technique in your YouTube videos too. Here are two approaches for getting viewers to interact with your videos
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CHOOSE YOUR OWN ADVENTURE
Like the name suggests, in these videos, your viewers get to choose their own adventures designed by you. These videos invite your audience on a game-like journey.
It comprises a series of videos in which the audience makes their own thrilling choices and progresses to the next bit.
To create this series, you must first plan a story with multiple storylines. Then, record a single video that introduces your story. Next, record a variety of videos with different storylines and endings. Embed these videos as different end cards in your introductory video. Leave the end card videos unlisted so that they don’t appear on your channel.
These videos allow viewers to choose which storyline they want to follow. This excites and entertains them, prompting them to move from one video to the next.
These videos are especially popular with gaming and storytelling niches. Just like in gaming, viewers get to choose their own adventures based on the options given to them. Viewers like to explore the “what if” side of the story and keep watching and choosing different options. Popular gamer Markpiler also used this format to make a hilarious comedy sketch.
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360 VIDEOS
Greatly used for travel vlogs, these videos show viewers the scenery while also taking them on a real journey. These videos provide viewers with an immersive experience. Since people don’t get to travel very often, these videos appeal to them because they offer not only a 2D clip but also a 360-degree view of the entire setting. They capture a view from every angle at the same time.
To create a 360-video, you’ll need a camera, editing software, and a lot of time. However, the end result is well worth the effort. National Geography uses this technique to give viewers a true sense of being in nature.
YouTube still has a long way to go. It has yet to add more features that will allow these videos to reach their full potential. With these videos, the engagement rate skyrockets. Interactive videos are the next big thing, and you should get on board to keep your viewers hooked on you.
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