How to Build a YouTube Content Strategy for Beginners

Are you struggling with your YouTube content strategy? Most newcomers have trouble coming up with ideas, recording, editing, uploading, and promoting. If you’re having trouble juggling these, don’t worry; we’ve included a fool-proof content plan below that will help you stay on top of your work and kickstart your YouTube journey!

  • SET GOALS

Create a roadmap to stay on track. Ask yourself questions like:

– What is the purpose of your channel?

– Do you want to be a part-time or full-time YouTuber?

– What kind of content do you plan on bringing to the YouTube Table?

Set realistic goals to reach within a timeframe (eg a week, a month, or a year) so you have a clear timeline. Once you are set on your goals, it’ll be easier for you to not steer away.

  • DEFINE YOUR TARGET AUDIENCE

After you have set the “what, why, and how” of your channel, move on to the “who”.

Whom do you want to reach? Whom do you want to inspire? 

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Find out who your audience is, what they are looking for, and how you can create content tailored to their needs. You need to catch on to their needs, expectations, and problems. This will help put yourself in their shoes and make better videos that will have an actual impact on them.

Here’s how you can target the right audience.

  • RESEARCH COMPETITORS

It is important to know your niche before you get started. And it is even more important to know the main competitors in your niche. 

Investigate the key players in your niche and learn what they have to offer. This can help you come up with ideas for the type of content you should create. 

Take note of: 

– the types of videos they create, 

– the types of videos receiving high views and engagement, 

– how often they post new content, 

– how people are receiving the content, 

– and most importantly, how can you stand out?

Don’t copy their content. Instead, think of ways to one-up them!

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  • BUDGET & EQUIPMENT

Whether you want to be a full-time or part-time YouTuber, you’ll need some basic equipment to get started. To record and produce high-quality videos, you’ll need a good camera, a microphone, good lighting, and editing software.

Figure out what resources you already have, what you’ll need, and set your budget accordingly.

  • FINDING CONTENT IDEAS

You can get your ideas by digging deeper and brainstorming, researching competitors, or even asking your audience. Unlock your creativity and start building powerful content! Whatever your ideas are, make sure to jot them down so it doesn’t slip your mind.

Waterproof notepad for writing while showering - Springwise

Here are 7 hottest tools to find new content ideas for your channel.

  • SCRIPTING

The next step is to make a script and give your ideas shape. While doing this, you can decide what format you want your video to be in. Whether you want it to be a vlog, a how-to tutorial video, a listicle video, and so on.

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  • FILMING

Once you have your video script ready, it’s time to start filming. Come up with an upload date and give yourself a deadline. 

  • EDITING

After filming your videos, the next step is to edit them. Editing your videos can be a tedious job. So make it easy by using editing software to make your YouTube videos look Amazing

  • UPLOAD & OPTIMIZE

Finally, upload your video on YouTube and optimize it there. Do your keyword research and fill in your title, and description box. Don’t forget to add your video to a playlist and add your end screen cards. Lastly, schedule your video for what time you want it to air.

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Content planning will get easier once you establish a routine and begin executing it on a daily basis. But if you want to get there quickly, follow these Tips from YouTubers on How to Master Content Planning.

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