Why Is Content Strategy Important?

Every YouTuber should have a particular framework relating to their content and its promotion. Without a content strategy, no matter how good your video is, it may never reach its target audience. Let us understand what is a content strategy and why it is important.


Simply put, a content strategy is a framework of your channel as a whole. It is the planning, development and implementation of a strategy that will help your channel grow. It involves the following:

  • What is your niche?
  • What audience is your target?
  • Who are your competitors? 
  • What kind of schedule do you set for your content?
  • When is the best time to post?
  • What kind of response do you expect?
  • What is your goal relating to viewers and subscribers?
  • What kind of brand image do you want to create?
  • What is the overall theme of your channel?

Any basic content strategy must include the above pointers. It is very important that the strategy is as thorough as possible. It allows you to create goals that you wish to achieve. 

When preparing a content strategy, it is important to be realistic and not just idealistic. Your goal should be attainable. If you currently stand at 100 subscribers, you cannot set a goal to reach 100K subscribers by the end of the month. Ensure you don’t bite off more than you can chew! 

Your content strategy should also include the platforms you wish to utilise to promote your channel. This can vary from Pinterest, Quora, Tumblr to Facebook, Instagram and Twitter. 

Visit Flintzy Blog to learn how to promote your YouTube channel using different platforms. 



Content strategy not only involves setting goals and making plans but also understanding the profit that the plans are yielding and the goals that are being achieved. 

A content strategy helps you set priorities. For example, if you are spending more effort on Tumblr but your analytics show that most of your traffic comes from Instagram, you’re under utilising the platform. Content strategy avoids you from wasting your time and effort as it requires you to constantly analyse your traffic and track your overall progress.

Upon using tools to analyse your channel’s growth, you can understand your shortcomings and the areas you need to work on. 

It also enables you to save your money. Having a set plan can stop you from needlessly spending on marketing tools, ads, promotions and so on. 

If despite a content strategy, you are unable to grow your channel, you can avail professional services of YouTube promotion platforms like Flintzy.

Flintzy is one of the most effective YouTube promotion services that allows YouTubers to grow their channel. They understand your niche and ensure your content gets seen by the best audience out there.

Want to grow your channel? Start here: www.flintzy.com


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