As a content creator, you must have a standout video that you want to showcase more prominently on your YouTube channel. It could be a video that you poured your heart and soul into or one that encapsulates the essence of your content. Featuring a video on your YouTube channel is an excellent way to highlight this content and attract more viewers.


Understanding the Concept of a Featured Video

A featured video is strategically placed at the top of your channel page. There are two types of featured video options available in YouTube Studio; one for new visitors and another for returning subscribers. This prominent placement helps make a strong first impression and engage your audience.


Why Feature a Video?

Before you decide which video to feature, it’s important to understand the purpose behind it. A featured video should not be chosen at random. Instead, select a video that showcases your best work, introduces your channel, or highlights the USP of your channel. A thoughtful selection of your featured video will maximize the impact on your audience.

Steps to Feature a Video on Your YouTube Channel

Step 1: Navigate to Your Channel Page

Start by going to your YouTube channel page. You can easily get there by clicking on your channel icon in the top right corner of the YouTube homepage and selecting “Your channel” from the dropdown menu.

Step 2: Click on “Customize Channel”

Once you’re on your channel page, look for the “Customize Channel” button. This blue button is typically located on the right side of your screen. Clicking it will allow you to make changes to your channel layout.

Step 3: Select “Feature Content”

After clicking “Customize Channel,” your channel page will switch to a different layout. This new layout includes various customization options. Find and click on the “Feature Content” button to proceed.

Step 4: Add Your Video URL for Returning Subscribers

A menu box will pop up, showing a list of your videos and a field to input a video URL. Enter the URL of the video you want to feature for returning subscribers. This video should be content that your existing audience already enjoys and finds valuable.

Step 5: Switch to the “For New Visitors” Tab

Next, you’ll have to feature a different video for new visitors. Click on the “For new visitors” tab, which is located next to the “For returning subscribers” tab in the menu box.

Step 6: Set Your Channel Trailer

On the “For new visitors” tab, you’ll see an option to add a channel trailer. Click the “Channel trailer” button to start this process. A channel trailer is a great way to introduce new viewers to your channel, giving them a taste of what to expect from your content.

Step 7: Enter Your Channel Trailer URL

Finally, paste the URL of the video you want to use as your channel trailer into the provided field.


Featuring a video on your YouTube channel for both returning subscribers and new visitors is a powerful strategy to enhance viewer engagement. By following these steps, you can ensure that your standout content is prominently displayed, helping to attract and retain viewers. Select your featured videos thoughtfully and watch as your channel benefits from this enhanced exposure.


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