{"id":1379,"date":"2020-05-04T02:02:19","date_gmt":"2020-05-03T20:32:19","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=1379"},"modified":"2021-10-22T18:45:39","modified_gmt":"2021-10-22T13:15:39","slug":"how-this-out-of-the-box-beauty-vlogger-grew-over-7-6-million-subscribers","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-this-out-of-the-box-beauty-vlogger-grew-over-7-6-million-subscribers\/","title":{"rendered":"How This Out-Of-The-Box Beauty Vlogger Grew Over 7.6 Million Subscribers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ever since Cristine Rotenberg started off her nail art YouTube channel \u201cSimply Nailogical\u201d, she has only been spiralling her way towards virality. This beauty vlogger has been a key influencer in shaping nail art trends in an age when nail art was only budding into the thriving industry that it is now. Cristine has a massive following with over 7.6 million subscribers on her main channel. For the past seven years, Simply Nailogical has stayed in the spotlight as one of the most out-of-the-box beauty tutorials on YouTube. Here\u2019s how Cristine makes the big bucks.\u00a0<\/span><\/p>\n<p><strong>1. She hid her identity and planned a big reveal\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When Christine started her YouTube channel, she didn\u2019t reveal her identity. She only showcased her nails and voice in her videos. Once she built a buzz around her channel and sparked curiosity amidst her viewers, she went for the big reveal.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"American pride nails &amp; MY GAY KITTEN\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/zjx8iPrbhno?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>2. She had a nail blog first<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cristine started off her nail art career with a blog. She posted nail art tutorials with pictures and explained how to replicate the nail art design in writing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/DRXeZi5CvTQD6\/giphy.gif\" width=\"813\" height=\"808\" \/>\u00a0<\/span><\/p>\n<p><strong>3. She launched a second YouTube channel<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Two years after she went viral on her main channel, Cristine launched her second channel \u201cSimply Not Logical\u201d. She leveraged her second channel to post less structured and carefree videos. For example, Cristine dedicated a whole series to opening fan mail. She now has over 2.9 million subscribers on her second channel.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"My Family Helps Me Open All Your Mail | Simplymailogical #16\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/P1SvFdwf9jQ?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>4. One video took her to stardom<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Her channel skyrocketed in 2016 when her video \u201cPolish Mountain\u201d went viral. The video features a unique \u201c100 layer challenge\u201d where Cristine piled 100 layers of nail polish on her nails, one on top of the other. This video inspired other creators to add their own twist to the 100 layer challenge. One of the most popular being \u201c100 Coats Of Liquid Lipstick\u201d by mayratouchofglam and \u201cUltimate 100 Coats of Things\u2019 by Jenna Marbles.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"100+ Coats of Nail Polish | #POLISHMOUNTAIN\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/EWHV5IxDuB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>5. Cristine uses her comment section for inspiration<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cristine collects ideas for her new videos from her comment section. Her video \u201cI spent $1,000 Following A nikkietutorials Makeup Tutorial\u201d which was also inspired by her comment section gained 14 million views.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"I SPENT $1,000 FOLLOWING A NIKKIETUTORIALS MAKEUP TUTORIAL\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/hPjNxPJIfJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>6. Humour sells<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cristine\u2019s sarcasm and witty comments give her videos a unique twist. She has a natural sense of humor and vibrant personality that attracts a diverse audience set to her channel.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Painting My Boyfriend&#039;s Toe Nails In His Sleep\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/6aIJmbPuG-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>7. She maintains a personal viewer-creator relationship<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cristine often involves her boyfriend, sister, and even her boss to create exciting content. This makes her videos more personal and helps viewers connect with her life off-screen.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"My Boss Found Out I Was Dating My Co-Worker *tea*\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/Pk1pa7YraQg?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>8. Cristine leverages her roots to strengthen her local fanbase<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cristine mentions and shows her love for various Canadian brands like Roots and Maple Everything in her videos. She also makes several Canadian references where she shows her viewers how to make authentic Canadian food such as maple taffy on a stick.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"DIY Maple Taffy on a Stick (is Canada even real?)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/h5CLO2n6OxQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>9. She knows how to strike a chord with the right nonprofits<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cat videos are one of the most loved and most-watched videos on the internet. Cristine went the extra mile to design hoodies featuring her cats Menchie and Zyler and donated all her profits to a cat shelter in Ottawa.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"GIVING $25,000 TO CHARITY!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/X_gqkyZlXyA?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>10. She goes big on catchphrases<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cristine uses interesting catchphrases like\u201cWhat do you think\u201d, \u201cHave fun before you die!\u201d and she calls herself \u201cCristine with no H\u2019\u2019.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Reacting to my OLD COMMERCIALS as a child before YouTube\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/M232zXAAHN4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cristine reinvented the nail art and beauty community with her abstract and unconventional ideas. We can&#8217;t wait to see what she has in store for us in 2020.\u00a0<\/span><\/p>\n<p><strong><em>Interested in getting your YouTube channel seen by a huge audience? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\">www.flintzy.com<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since Cristine Rotenberg started off her nail art YouTube channel \u201cSimply Nailogical\u201d, she has only been spiralling her way towards virality. This beauty vlogger&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[152],"tags":[720,719,718,717],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viral-influencers","tag-beauty-tutorial","tag-beauty-youtuber","tag-famous-youtuber","tag-simply-nailogical"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1379"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1379"}],"version-history":[{"count":1,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1379\/revisions"}],"predecessor-version":[{"id":1401,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1379\/revisions\/1401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/1391"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}