{"id":1508,"date":"2020-06-21T03:06:17","date_gmt":"2020-06-20T21:36:17","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=1508"},"modified":"2024-11-13T12:43:28","modified_gmt":"2024-11-13T07:13:28","slug":"how-to-make-a-winning-youtuber-media-kit-and-get-more-brand-sponsorships","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-make-a-winning-youtuber-media-kit-and-get-more-brand-sponsorships\/","title":{"rendered":"This Incredible Promotional Tool Will Get You More Brand Sponsorships in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brands are always on the lookout for the right influencers to partner with. A great way to get a brand\u2019s attention is to send them a YouTuber media kit jam-packed with your channel data, target niche, audience demographics, post-performance and how these metrics will benefit the brand in every way possible. Your media kit is pretty much like a resume, except this time you\u2019re pitching your channel along with your own skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 7 things brands are looking for in a media kit.\u00a0<\/span><\/p>\n<p><strong>1. About section<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Start your media kit with a brief 3 liner about you and your channel. Make sure you list the following elements.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Primary profession<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Channel niche: Whether your channel is about food\/fashion\/travel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscriber count on YouTube and other social media channels where you have a decent following<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vision: Mention your interests and what you love. You could say \u201cI am a travel vlogger, passionate about showcasing native culture, unravelling local history and discovering hidden wonders\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Goal: Outline what you want to achieve through your YouTube channel in the long run. For example, \u201cMy overall goal is to inspire young wanderlusts to break free from traditional work routines and explore the uninhibited beauty the world has to offer.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"How To Get Brands To Work With You (Pitch, Media Kits, &amp; Standing Out!)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/1iu_ryF35C0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>2. Samples<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Give advertisers a taste of your channel. Embed your best-performing YouTube videos and if you have an Instagram account or other social media channel, you can highlight a few posts here. This helps advertisers understand your branding look and feel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, your media kit must integrate the same branding as your YouTube channel and social media profiles to maintain consistency and look professional. Use the same fonts, colour palette and illustrations in your media kit\u2019s design elements.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Create a Media Kit for More Brand Deals on Youtube | CHANNEL NOTES\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/2pYTKFdsjfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>3. Audience demographics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering where you\u2019re going to find information about your audience, just head over to your YouTube Studio &lt; click on \u201canalytics\u201d from the left-hand menu &lt; click the audience tab<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List the top cities\/countries your audience are primarily from<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender breakdown: male\/female\/non-binary ratio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relationship status: Single\/married<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profession<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education level<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Main interests: These include leisure activities like shopping, cycling or travelling\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"WHAT AUDIENCE RETENTION RATE Do You Need To Get SUGGESTED BY YOUTUBE? Exposing my audience retention\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/0bv9s9l3GNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>4. Analytics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s where you need to get into the nitty-gritty. Just let the numbers do the talking. Make your media kit as visual as possible. Advertisers love engaging graphs, infographics, pie charts and bar diagrams. You can use a simple Microsoft PowerPoint tool or Google Slides to create appealing visuals.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total number of likes\/comments per video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best performing videos: Outline which videos perform the best on your channel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement rate: Divide the total number of your channel subscribers\/views per video with the number of video comments and likes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average video watch time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you usually promote a website or your own merchandise store on your channel, outline how many people click on the link<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unique visitors: How many new viewers visit your channel<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"A Very BASIC YouTube Analytics Tutorial FOR BEGINNERS: How to read your YouTube analytics\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/vTm-WK3NHjg?start=489&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>5. Brand integration<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mention which brands you usually partner with and mention in your videos. Mention a good cross-section of big, medium and small sized brands to let advertisers know that you have experience dealing with diverse companies.<\/span><\/p>\n<figure id=\"attachment_1510\" aria-describedby=\"caption-attachment-1510\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1510 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025607\/Example-Media-Kit-Glam-Hungry-Mom.jpg\" alt=\"\" width=\"750\" height=\"971\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025607\/Example-Media-Kit-Glam-Hungry-Mom.jpg 750w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025607\/Example-Media-Kit-Glam-Hungry-Mom-232x300.jpg 232w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1510\" class=\"wp-caption-text\">Source: https:\/\/www.andreabai.com\/<\/figcaption><\/figure>\n<p><strong>6. Previous campaigns<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This section is your main eye-popper. When it comes down to the real deal, brands want to know results. Highlight your success with previous brand partnerships, even if they\u2019re unpaid collaborations. Outline how many viewers clicked on your ad, bought a product, or used your discount code. You can also throw in a couple of testimonials from previous brands you\u2019ve partnered with to add some fantastic credibility to your work.\u00a0<\/span><\/p>\n<figure id=\"attachment_1509\" aria-describedby=\"caption-attachment-1509\" style=\"width: 740px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1509 size-large\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025556\/Example-Media-Kit-Merrymaker-Sisters-740x1024.jpg\" alt=\"\" width=\"740\" height=\"1024\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025556\/Example-Media-Kit-Merrymaker-Sisters-740x1024.jpg 740w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025556\/Example-Media-Kit-Merrymaker-Sisters-217x300.jpg 217w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21025556\/Example-Media-Kit-Merrymaker-Sisters.jpg 750w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-1509\" class=\"wp-caption-text\">Source: The Merrymaker Sisters<\/figcaption><\/figure>\n<p><strong>7. Availability\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Let advertisers know what sort of collaborations you\u2019re available for. Research how brands are collaborating with other influencers in your niche and list these options. For example, if you\u2019re a beauty vlogger, search for the most popular influencers in your niche. Browse through their Instagram or other social media profiles to see what kind of photos they\u2019re posting and what they\u2019re advertising. Some may host speaking events, promote their own styling services, are open to ambassadorship programs and offer consultant-based work that opens up massive opportunities for brand partnerships. See if you can tweak these roles and offer them to advertisers in your own media kit.\u00a0<\/span><\/p>\n<p>https:\/\/www.instagram.com\/p\/CBqBDyAAHmn\/<\/p>\n<p><span style=\"font-weight: 400;\">Sign off with your contact details. Don\u2019t forget to put in links to your social media channels too. Finally, don\u2019t be afraid to show off! Your media kit is supposed to flaunt your killer achievements and show your worth to the world. It won\u2019t be long before brands line up to partner with you.<\/span><\/p>\n<p><em><strong>Interested in getting your YouTube channel seen by a huge audience the right way? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\">www.flintzy.com<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands are always on the lookout for the right influencers to partner with. A great way to get a brand\u2019s attention is to send them&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[748,749],"class_list":["post-1508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetize-your-channel","tag-media-kit","tag-youtuber-media-kit"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1508"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1508"}],"version-history":[{"count":4,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1508\/revisions"}],"predecessor-version":[{"id":7526,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1508\/revisions\/7526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/1516"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}