{"id":1519,"date":"2021-06-21T20:30:21","date_gmt":"2021-06-21T15:00:21","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=1519"},"modified":"2025-02-04T13:19:11","modified_gmt":"2025-02-04T07:49:11","slug":"everything-you-need-to-know-about-designing-a-youtuber-media-kit","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/everything-you-need-to-know-about-designing-a-youtuber-media-kit\/","title":{"rendered":"Everything You Need To Know About Designing A YouTuber Media Kit"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your media kit can make or break your chance to score a game-changing brand partnership. If you want your media kit to really stand out, your design must speak volumes. It\u2019s all in the aesthetics. You want your media kit to look professional, edgy and creative. Here\u2019s everything you need to know about designing a stunning YouTuber media kit.\u00a0<\/span><\/p>\n<p><strong>1. Keep your branding consistent<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Your media kit must use the same font, colour palette, style and theme as your YouTube channel. There are hundreds of free templates you can customize and make your own on platforms like <\/span><a href=\"https:\/\/www.canva.com\/templates\/search\/media-kits\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/spark.adobe.com\/templates\/media-kits\/\"><span style=\"font-weight: 400;\">Adobe Spark<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.lucidpress.com\/pages\/templates\/media-kits\"><span style=\"font-weight: 400;\">Lucidpress<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.sylviakerali.com\/wp-content\/uploads\/2017\/12\/Princessa-Anastasiya-Media-Kit-2016.pdf\"><span style=\"font-weight: 400;\">Princess Aanastasiya\u2019s media kit<\/span><\/a><span style=\"font-weight: 400;\"> eludes a minimal black, white and grey theme similar to her social media aesthetics. The fonts, colours and delicate design elements are sophisticated, elegant and luxurious.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1528 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201508\/test.jpg\" alt=\"\" width=\"1063\" height=\"575\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201508\/test.jpg 1063w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201508\/test-300x162.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201508\/test-768x415.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201508\/test-1024x554.jpg 1024w\" sizes=\"(max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p><strong>2. Know your way around white spaces<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">White spaces are blank areas around graphics, images, text or any other object in your design. You need to maintain a good white space balance and ensure that your media kit doesn\u2019t look too cluttered or empty. Use fillers like bold images and quotes to substantiate your text when there\u2019s too much white space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blake Court\u2019s media kit covers up the white space next to the \u201cblog statistics\u201d section with a visual graph to the right and a quote to the bottom left.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1522 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201437\/Blue-Black-Modern-Fashion-Blogger-Press-Media-Kit.png\" alt=\"\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201437\/Blue-Black-Modern-Fashion-Blogger-Press-Media-Kit.png 1414w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201437\/Blue-Black-Modern-Fashion-Blogger-Press-Media-Kit-212x300.png 212w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201437\/Blue-Black-Modern-Fashion-Blogger-Press-Media-Kit-768x1086.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201437\/Blue-Black-Modern-Fashion-Blogger-Press-Media-Kit-724x1024.png 724w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201437\/Blue-Black-Modern-Fashion-Blogger-Press-Media-Kit-1018x1440.png 1018w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/p>\n<p><strong>3. Use a minimalistic design\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Less is more. Don\u2019t cram in too much information in one page. You cannot have your design overflowing with graphics, colours and extra-long paragraphs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The non-minimalist Full Fashion media kit is packed with images and different colours. There\u2019s too much going on for the brain to process. However, the minimalist Full Fashion media kit focuses on one image and the message is more impactful and much easier to digest.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_1525\" aria-describedby=\"caption-attachment-1525\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1525 size-medium\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201454\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201454\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-212x300.png 212w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201454\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-768x1086.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201454\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-724x1024.png 724w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201454\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1018x1440.png 1018w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201454\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit.png 1414w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><figcaption id=\"caption-attachment-1525\" class=\"wp-caption-text\">Non-minimalist<\/figcaption><\/figure>\n<figure id=\"attachment_1524\" aria-describedby=\"caption-attachment-1524\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1524 size-medium\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201448\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201448\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1-212x300.png 212w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201448\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1-768x1086.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201448\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1-724x1024.png 724w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201448\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1-1018x1440.png 1018w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201448\/Cream-with-Illustrated-Fashion-Feminine-Icons-General-Media-Kit-1.png 1414w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><figcaption id=\"caption-attachment-1524\" class=\"wp-caption-text\">Minimalist<\/figcaption><\/figure>\n<p><strong>4. Keep it short and succinct<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Your media kit must be less than 3 pages. Your cover page can have your headshot photo with your channel logo, contact details, and social media accounts. The follow-up pages can dive into analytics and the nitty-gritty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Shuttertalk media kit design layout is divided into two neat columns. This way, it\u2019s easier to categorise content and add more data within a limited space.<\/span><\/p>\n<figure id=\"attachment_1520\" aria-describedby=\"caption-attachment-1520\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1520 size-medium\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201424\/Black-and-White-Photography-General-Media-Kit-1-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201424\/Black-and-White-Photography-General-Media-Kit-1-212x300.png 212w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201424\/Black-and-White-Photography-General-Media-Kit-1-768x1086.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201424\/Black-and-White-Photography-General-Media-Kit-1-724x1024.png 724w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201424\/Black-and-White-Photography-General-Media-Kit-1-1018x1440.png 1018w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201424\/Black-and-White-Photography-General-Media-Kit-1.png 1414w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><figcaption id=\"caption-attachment-1520\" class=\"wp-caption-text\">Cover page<\/figcaption><\/figure>\n<figure id=\"attachment_1521\" aria-describedby=\"caption-attachment-1521\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1521 size-medium\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201433\/Black-and-White-Photography-General-Media-Kit-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201433\/Black-and-White-Photography-General-Media-Kit-212x300.png 212w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201433\/Black-and-White-Photography-General-Media-Kit-768x1086.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201433\/Black-and-White-Photography-General-Media-Kit-724x1024.png 724w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201433\/Black-and-White-Photography-General-Media-Kit-1018x1440.png 1018w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201433\/Black-and-White-Photography-General-Media-Kit.png 1414w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><figcaption id=\"caption-attachment-1521\" class=\"wp-caption-text\">Two-column layout<\/figcaption><\/figure>\n<p><strong>5. Perfect the spacing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Standardise the spacing between each headline and paragraph. Use a Google Chrome extension like <\/span><a style=\"text-indent: 0em;\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/grid-ruler\/joadogiaiabhmggdifljlpkclnpfncmj\"><span style=\"font-weight: 400;\">Grid Ruler<\/span><\/a><span style=\"font-weight: 400;\"> to maintain consistency between borders, paragraphs, headings and subheadings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, notice the spacing grids in The Crimson Records media kit. The design uses \u201c1 inch\u201d spacing between borders and new section breaks; and \u201chalf an inch\u201d spacing between every paragraph. The same spacing rule is used throughout the layout.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1527 \" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201507\/spacing.jpg\" alt=\"\" width=\"800\" height=\"610\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201507\/spacing.jpg 601w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201507\/spacing-300x229.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>6. Align your content<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There are three ways to line up your content: Left align, right align and centre align. This means, your content must start at a particular point at every break. Imagine how unorganised your design would look if one sentence was placed at your page\u2019s right corner and the next sentence began at your page\u2019s left corner. You might as well kiss the readability goodbye.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Alt Blue\u2019s media kit, the headings and paragraphs are all left-aligned. Notice how clean, readable and structured the layout looks.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1523 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201445\/Blue-Simple-Minimal-Photo-General-Media-Kit.png\" alt=\"\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201445\/Blue-Simple-Minimal-Photo-General-Media-Kit.png 1414w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201445\/Blue-Simple-Minimal-Photo-General-Media-Kit-212x300.png 212w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201445\/Blue-Simple-Minimal-Photo-General-Media-Kit-768x1086.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201445\/Blue-Simple-Minimal-Photo-General-Media-Kit-724x1024.png 724w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2020\/06\/21201445\/Blue-Simple-Minimal-Photo-General-Media-Kit-1018x1440.png 1018w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s how you capture an advertiser\u2019s attention with a perfectly designed media kit. A dash of creativity backed up with sound design guidelines can be the silver lining to bagging your next brand partnership! <\/span><\/p>\n<p><em><strong>Interested in getting your YouTube channel seen by a huge audience the right way? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\">www.flintzy.com<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your media kit can make or break your chance to score a game-changing brand partnership. If you want your media kit to really stand out,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[574],"tags":[750,749],"class_list":["post-1519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-design-youtuber-media-kit","tag-youtuber-media-kit"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1519"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1519"}],"version-history":[{"count":7,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1519\/revisions"}],"predecessor-version":[{"id":7726,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1519\/revisions\/7726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/1529"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}