{"id":1569,"date":"2020-07-06T01:16:50","date_gmt":"2020-07-05T19:46:50","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=1569"},"modified":"2024-12-11T16:32:39","modified_gmt":"2024-12-11T11:02:39","slug":"how-to-use-product-placement-on-youtube-and-earn-millions","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-use-product-placement-on-youtube-and-earn-millions\/","title":{"rendered":"How To Use Product Placement on YouTube And Earn Millions"},"content":{"rendered":"

Media is one of the most critical players in influencing people\u2019s decision-making ability. A stunning <\/span>51% of people<\/span><\/a> admit to purchasing products after seeing them on-screen. Product placement is becoming more popular than it has ever been.<\/span><\/p>\n

Product placement is basically a marketing strategy where a brand is subtly featured in a video. YouTubers can advertise a brand on the sidelines without directly affecting the video\u2019s storyline. Viewers consciously or subconsciously register and associate the brand with a trusted influencer they love.<\/span><\/p>\n

This makes product placement an invaluable asset in increasing a brand\u2019s overall appeal and boosting sales. For instance, in the movie Top Gun, Tom Cruise is seen sporting Ray-Ban sunglasses. This increased Ray-Ban sales by an incredible <\/span>33%<\/span><\/a>. Which is why YouTubers must find ways to embrace product placement and integrate it into videos to attract brands and earn millions! Here are 6 clever ways to leverage product placement.<\/span><\/p>\n

1. Visual placement<\/strong><\/p>\n

Feature a brand\u2019s product and find ways to interact with it discreetly, without mentioning the brand name in your video.\u00a0<\/span><\/p>\n

When Improv Anywhere created a video on Star Wars, they simply showed footage where one of their actors read a related book about Galactic Rebellion.\u00a0<\/span><\/p>\n

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Improv Everywhere – Star Wars Subway Car – Movies In Real Life<\/figcaption><\/figure>\n

2. Verbal placement<\/strong><\/p>\n

Mention the brand name in your video and merge it with your storyline. If you\u2019re talking about your favourite food in your video, you could say \u201cI absolutely love doughnuts, especially the ones from Dunkin’ are my favourite\u201d.\u00a0<\/span><\/p>\n