{"id":1623,"date":"2020-07-27T00:07:46","date_gmt":"2020-07-26T18:37:46","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=1623"},"modified":"2021-10-22T18:45:12","modified_gmt":"2021-10-22T13:15:12","slug":"how-to-create-a-strategic-content-calendar-for-your-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-create-a-strategic-content-calendar-for-your-youtube-channel\/","title":{"rendered":"How To Create A Strategic Content Calendar For The New Year"},"content":{"rendered":"

Just \u201cwinging it\u201d simply won\u2019t work in the long run. If you don\u2019t have a concrete vision for your YouTube channel, you could be working months and years leading to nowhere. A video with no well-thought-out strategy can be \u201call fluff and no impact\u201d. Which is why every YouTuber must create a structured content calendar to crystallize ideas and bring them to life.\u00a0<\/span><\/p>\n

A content calendar is an organised plan containing your YouTube channel\u2019s roadmap for the future. You can lay out your groundwork and keep track of your video schedule, goals, targets and focus areas all in one place. And we\u2019re here to show you exactly how to get started on making your very own content calendar.\u00a0<\/span><\/p>\n

Step 1 – Segregate your video topics into content buckets<\/strong><\/p>\n

If you don\u2019t know what to cover in your videos, just write down your main interests, passions, hobbies and key skills. Now research interesting content around these topics. People love original content. Experiment with topics that you genuinely enjoy talking about and break the monotony with diverse content. Once you<\/span> find your favourite content ideas,<\/span><\/a> use tools like BuzzSumo and Google Trends to find the most-searched topics in these areas.\u00a0<\/span><\/p>\n

Club your topics in groups and rotate them through the months. For instance, you can cover videos around \u201csports\u201d in the first week of every month, \u201cbeauty\u201d videos in the second week and so on.\u00a0<\/span><\/p>\n

<\/p>\n

Step 2 – Schedule your content around seasonal events<\/strong><\/p>\n

List down important national events, seasonal holidays and worldwide movements. Create videos before and after these events. For example, if World Earth Hour is coming up, you can schedule a series of pre-event, during-event and post-event videos in a sequence. For example, your first pre-event video can be \u201cWhat is Earth Hour?\u201d, the second during-event video can be \u201cI Completed the I Will For You Will Yoga Challenge For Earth Hour\u201d and the final post-event video can be \u201cHow This World Earth Hour Changed My Life Forever\u201d.\u00a0<\/span><\/p>\n

https:\/\/giphy.com\/gifs\/much-art-design-xUOxf5B4tGwIh6WOw8<\/p>\n

Step 3 – Map out viewer intent<\/strong><\/p>\n

Put yourself in the shoes of your viewers and try to understand what they want and need from your YouTube channel. Pick out 3-4 audience segments who visit your channel the most and draw a map to visualise their behaviour based on the following \u201cRET\u201d model:\u00a0<\/span><\/p>\n

–<\/span> R<\/b>ecreational: Do viewers visit your channel for leisure?<\/span><\/p>\n

–<\/span> E<\/b>ducational: Do viewers visit your channel to learn something?<\/span><\/p>\n

– <\/span>T<\/b>ransactional: Do viewers visit your channel in order to buy something?\u00a0<\/span><\/p>\n

For example, if your first audience segment is 20-30 year-old women, conduct a survey to learn whether they visit your channel to buy a product\/ learn something\/ for entertainment.\u00a0<\/span><\/p>\n

<\/p>\n

Step 4 – Choose which vlog format you want to use<\/strong><\/p>\n

First, make a list of all the vlog formats you want to explore – from how to\u2019s and tutorials to game challenges and social experiments. Next check which formats suit your topics best. Mix and match each video format with the user intent map you\u2019ve drafted. Maybe your \u201ceducational\u201d videos work best in a \u201chow-to\u201d format and your \u201crecreational\u201d videos get the most traction when they\u2019re in a \u201cgame challenge\u201d format.\u00a0<\/span><\/p>\n

<\/p>\n

Step 5 – Set tangible metrics<\/strong><\/p>\n

Setting goals, targets and highlights in your video will help you get past the fluff and create an impactful video.\u00a0<\/span><\/p>\n

Define your goal and what you want to achieve out of your video <\/span>\u2014 whether it\u2019s an increase in views\/ engagement or both.\u00a0<\/span><\/p>\n

Now set your target and define how many views\/comments you hope to achieve within a particular time frame. For example, you could say \u201cI want to achieve 200k views within 3 months\u201d.\u00a0\u00a0<\/span><\/p>\n

Next, mention what is the main highlight in your video \u2014 if you\u2019re hosting a contest or promoting a new single, jolt that down and let your main focus shape your video!<\/span><\/p>\n

\"\"<\/p>\n

Each creator has different goals and metrics to track. You can download beautifully designed content calendar templates from websites like <\/span>CoSchedule<\/span><\/a> and edit them to suit your preference. You\u2019ll soon be able to work faster, more productively and see better results!<\/span><\/p>\n

Interested in getting your YouTube channel seen by a huge audience? Get started here:\u00a0www.flintzy.com.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Just \u201cwinging it\u201d simply won\u2019t work in the long run. If you don\u2019t have a concrete vision for your YouTube channel, you could be working…<\/p>\n","protected":false},"author":1,"featured_media":1627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248],"tags":[783,782],"class_list":["post-1623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-content-calendar","tag-youtube-content-calendar"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1623"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1623"}],"version-history":[{"count":5,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions"}],"predecessor-version":[{"id":1761,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions\/1761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/1627"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}