{"id":2190,"date":"2021-06-22T14:25:45","date_gmt":"2021-06-22T08:55:45","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=2190"},"modified":"2025-02-04T13:25:11","modified_gmt":"2025-02-04T07:55:11","slug":"marketing-tactics-doja-cat-used-to-become-a-youtube-sensation","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/marketing-tactics-doja-cat-used-to-become-a-youtube-sensation\/","title":{"rendered":"The Winning Strategy Doja Cat Used To Become A YouTube Hit"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Doja Cat has transformed from being a viral hit into a Grammy-nominated artist in just a couple of years. She managed to take advantage of her online presence and gain worldwide fame successfully even during a global pandemic. Here are some key takeaways from Doja Cat\u2019s breakout story.<\/span><\/p>\n<p><strong>Her first video went viral<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Doja Cat\u2019s debut single \u2018So High\u2019 was initially self-published on her SoundCloud. It gathered the attention of several leaders in the industry, and she got signed with a record label that helped her launch her music album.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A studio version of the song was then re-released with a music video which was a viral hit. The video continues to be one of her most viewed videos on her channel, currently clocking over 44 million views. The song also went on to be featured on the TV series \u2018Empire\u2019. This led to her gaining a lot of popularity and following across various platforms.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Doja Cat - So High (Official Video)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/8LJsMUkxIWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>She parodied herself and created a viral meme<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A lot of her success can be attributed to her viral YouTube video &#8211; \u2018Moo!\u2019 in August 2018. A song created in under a day using a wacky cow costume, a green screen and some absurd graphics, \u2018Moo!\u2019 has everything you\u2019d expect in a viral meme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The song is an extreme earworm that can remain in your head for days. She initially just dropped a snippet of it on Twitter, which gained enough responses from her followers that she published the whole video on YouTube. Creating this demand via Twitter was key to the video going viral almost instantly.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Doja Cat - &quot;Mooo!&quot; (Official Video)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/mXnJqYwebF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>She deciphered what music goes viral on TikTok<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t a mere coincidence that all of her songs go viral on TikTok. Her music has unique hooks and repetitive sequences that instantly get retained in your memory, much like how nursery rhymes have repetitive music to make kids learn them easily. All of her songs, especially \u2018Say So\u2019 and \u2018Kiss Me More\u2019 have been used in millions of TikTok videos.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Doja Cat - Kiss Me More (Official Video) ft. SZA\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/0EVVKs6DQLo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>She included famous TikTok trends in her music videos<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Streets\u2019 was extensively used in the popular \u2018Silhouette challenge\u2019 trend, and Doja Cat even went on to recreate the trend in her official music video for \u2018Streets\u2019. TikTok star Haley Sharpe, who created the now famous \u2018Say So\u2019 dance was also featured in the official music video of \u2018Say So\u2019. By doing this, Doja Cat acknowledged the popularity of her songs on TikTok and used the trends skillfully in the music videos.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Doja Cat - Streets (Official Video)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/jJdlgKzVsnI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">As she continued dropping more bops, Doja Cat also collaborated with other famous artists and featured in their songs. Some of her earliest collaborations were with Anne-Marie, The Weeknd and Ariana Grande. She truly leveraged her reach in multiple social media platforms to become who she is today. Her unique journey has paved the way for many more aspiring artists worldwide.<\/span><\/p>\n<p><em><strong>Interested in getting your YouTube channel seen by a huge audience? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\">www.flintzy.com<\/a><\/strong><\/em><\/p>\n<p>(Header image credit: <a href=\"https:\/\/www.instagram.com\/p\/CO6Ka8yjdqT\/\">dojacat via Instagram<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doja Cat has transformed from being a viral hit into a Grammy-nominated artist in just a couple of years. She managed to take advantage of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[218],"tags":[923,925,924],"class_list":["post-2190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-youtuber","tag-doja-cat","tag-doja-cat-viral","tag-youtube-doja-cat"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2190"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=2190"}],"version-history":[{"count":5,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2190\/revisions"}],"predecessor-version":[{"id":7610,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2190\/revisions\/7610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/2198"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=2190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=2190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=2190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}