{"id":2222,"date":"2021-07-04T14:02:22","date_gmt":"2021-07-04T08:32:22","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=2222"},"modified":"2025-07-17T11:25:12","modified_gmt":"2025-07-17T05:55:12","slug":"how-this-7-year-old-youtuber-like-nastya-gets-a-billion-views-on-youtube","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-this-7-year-old-youtuber-like-nastya-gets-a-billion-views-on-youtube\/","title":{"rendered":"How This 7 Year Old Youtuber \u2018Like Nastya\u2019 Gets A Billion Views On YouTube"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This little girl is earning over 18 million dollars a year, and she\u2019s only 7 years old! Here\u2019s a look at Nastya\u2019s YouTube channel.<\/span><\/p>\n<p><strong>About \u2018Like Nastya\u2019<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Like Nastya\u2019 is a YouTube channel that revolves around the life of Anastasia Radzinskaya, a 7-year old girl, who makes videos about her life, playtime, toys, etc. Nastya is the most popular kid on YouTube, with over 100 million daily views and earning over 18 million dollars a year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The original \u2018Like Nastya\u2019 channel was started in December 2016 with toy unboxing and amusement park videos. The channel now also has family vlogs, comedy sketches and educational content for kids. In 2019, this channel became the first kids\u2019 YouTube channel to reach 50 million subscribers. Today, the channel has 74 million subscribers and over 59 billion all-time views.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u0412\u043b\u043e\u0433: \u0413\u043e\u0442\u043e\u0432\u0438\u043c \u0437\u0430\u0432\u0442\u0440\u0430\u043a \u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u043c \u0441\u0443\u0432\u0435\u043d\u0438\u0440\u044b \u0432 \u0422\u0430\u0439\u043b\u0430\u043d\u0434\u0435\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/KDpYLg4RyHM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Other channels<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Like Nastya\u2019 also has other channels for vlogs, stories, etc., as well as channels catered to other language viewers such as German and Korean. Collectively, \u2018Like Nastya\u2019 has over 220 million subscribers across these channels, and Nastya is among the few top creators with multiple Diamond Play buttons &#8211; which is awarded to channels with over 10 million subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of all these channels has made Nastya the biggest children\u2019s YouTuber and the third highest-paid YouTuber in the world, with an estimated annual income of 18 million dollars from various sources.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Nastya and Dad - the most one wonderful family day of fun. Story for children\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/vDQwzkxwHTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>How Nastya grew her following<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nastya\u2019s parents went all-in while starting this channel. They sold their companies and used all their time and money towards making well-produced content for the \u2018Like Nastya\u2019 channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some of the initial videos were travel-based, with the family travelling around the world and experiencing local food, clothes and amusement parks. This drove in viewers from these parts of the world such as Thailand, Malaysia and Indonesia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While the original channel was in Russian, as soon as they started gaining a more global audience, they created parallel channels in other languages to cater to the international viewers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nastya has also used other platforms like Instagram, Facebook and TikTok to grow her social media following, leading these viewers to YouTube.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nastya also has her own merch with products like backpacks and blankets that has created a fandom for kids to bond over.<\/span><\/li>\n<\/ol>\n<p>https:\/\/www.instagram.com\/p\/CO-RrgUDR8s\/<\/p>\n<p><span style=\"font-weight: 400;\">Despite this fame at such a young age, little Nastya hopes to grow up and work with animals. Her family continues to make new videos every week to build the \u2018Like Nastya\u2019 empire.<\/span><\/p>\n<p><strong><em>Interested in getting your YouTube channel seen by a huge audience? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\">www.flintzy.com<\/a><\/em><\/strong><\/p>\n<p>(Header image credit: <a href=\"https:\/\/www.instagram.com\/p\/CQBeFgyj5-N\/\">likenastya<\/a><a href=\"https:\/\/www.instagram.com\/p\/CO6Ka8yjdqT\/\">\u00a0via Instagram<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This little girl is earning over 18 million dollars a year, and she\u2019s only 7 years old! Here\u2019s a look at Nastya\u2019s YouTube channel. About&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[152],"tags":[938,939,940],"class_list":["post-2222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viral-influencers","tag-like-nastya","tag-youtube-like-nastya","tag-youtuber-like-nastya"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2222"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=2222"}],"version-history":[{"count":2,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2222\/revisions"}],"predecessor-version":[{"id":7919,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2222\/revisions\/7919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/2241"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=2222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=2222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=2222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}