{"id":2274,"date":"2021-07-13T17:12:10","date_gmt":"2021-07-13T11:42:10","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=2274"},"modified":"2021-10-22T18:42:27","modified_gmt":"2021-10-22T13:12:27","slug":"what-creators-need-to-know-about-the-youtube-cancel-culture","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/what-creators-need-to-know-about-the-youtube-cancel-culture\/","title":{"rendered":"What Creators Need To Know About The YouTube Cancel Culture"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The phrases \u2018cancel culture\u2019 and \u2018getting cancelled\u2019 are all over the news these days. Cancel culture is now a major phenomenon in the YouTuber, influencer and celebrity circles. Here\u2019s everything you need to know about the YouTube cancel culture.<\/span><\/p>\n<p><strong>What is cancel culture?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Cancel\u2019 was once a word used to undo an action or event. In today\u2019s times, the word has taken a whole new meaning. Now, if someone is \u2018cancelled, you might say that the person in question is being called out for their unprofessional or problematic behaviour. In most of these cases, the expectation would be that, as the celebrity is problematic, their public standing and influence drops significantly. Influencers and YouTubers can lose brand partnerships, sponsorships and ad revenue because of getting \u2018cancelled\u2019.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"An explanation of &#039;cancel culture&#039; and why it&#039;s become such a popular phenomenon\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/I9WiyxZqoUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Why someone might get cancelled<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With the rise in social media, spreading news, opinions and calling out celebrities for various reasons is easier than ever before. Some of the most common reasons for celebrities or YouTubers getting cancelled are: using racial\/transphobic\/homophobic slurs, inappropriate behaviour, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the public spots a celebrity doing any kind of problematic behaviour, they might publicly shame them on social media and start an online rally to \u2018cancel\u2019 the celebrity. For example, YouTuber Tana Mongeau was cancelled for conducting a disastrous event called Tanacon, where the tickets were oversold and a lot of fans suffered in the heat.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Deconstructing Cancel Culture\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/vWe6IZe3PGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>How getting \u2018cancelled\u2019 actually benefits the YouTuber<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Most \u2018cancelled\u2019 YouTubers take the situation as an opportunity to take a break from creating content, to focus on other projects. This break allows for the controversy to die down gradually. Eventually, they return with a major video or product launch that propels them back in the public eye.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest cancellations in YouTube history was during Dramageddon 2019 when top creators among the beauty community had several allegations on each other. During this cancellation, James Charles lost over 4 million subscribers, only to gain a lot more within weeks.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"James Charles &amp; Tati DRAMA Explained!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/ZEEsFEBFYtQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The bigger the YouTuber is, the harder it is to \u2018cancel\u2019 them<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In most of the cancel culture cases, there truly is no definitive result. Most YouTubers just get back on track, create more videos than ever and continue to gain subscribers. In fact, the cancellation publicity introduces more viewers to these channels, and helps YouTubers gain a lot more views than earlier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">For example, David Dobrik was recently cancelled due to some of his older videos, as well as for causing his friend Jeff Wittek\u2019s eye injury. Months passed, with just an apology video, but he soon came back with a massive vacation video of him and his friends. The video gained millions of views within just a few days.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SURPRISING MY FRIENDS!!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/bO7PgQ-DtZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While some of the beloved YouTubers have taken a major hit, most of them bounce back within months, or even weeks, of being cancelled. Nevertheless, any publicity is good publicity, and most of the \u2018cancelled\u2019 YouTubers gain a bigger following after getting \u2018cancelled\u2019.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Interested in getting your YouTube channel seen by a huge audience? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.flintzy.com&amp;source=gmail&amp;ust=1626258907806000&amp;usg=AFQjCNHrqtHSF0yH6du71aeXDQSnECjT9w\">www.flintzy.com<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The phrases \u2018cancel culture\u2019 and \u2018getting cancelled\u2019 are all over the news these days. Cancel culture is now a major phenomenon in the YouTuber, influencer&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[571],"tags":[955,956],"class_list":["post-2274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-cancel-culture","tag-youtubers-getting-cancelled"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2274"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":5,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2274\/revisions\/2299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/2275"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}