{"id":2399,"date":"2021-08-16T17:17:24","date_gmt":"2021-08-16T11:47:24","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=2399"},"modified":"2021-10-28T13:22:26","modified_gmt":"2021-10-28T07:52:26","slug":"follow-these-4-public-relations-principles-to-publicise-your-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/follow-these-4-public-relations-principles-to-publicise-your-youtube-channel\/","title":{"rendered":"Follow These 4 Public Relations Principles To Publicise Your YouTube Channel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To be a successful YouTuber, you must treat your channel like a company or a business. Your business should have an image, branding, marketing strategy, investments, future prospects, etc. that sets it apart from others. This is where public relations comes into the picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public relations, commonly known as PR, is the way in which a public figure, brand, or organisation communicates with the public. For YouTubers, the public generally refers to viewers. Good PR can help <a href=\"https:\/\/www.flintzy.com\/blog\/2019\/08\/30\/7-unique-ways-successful-youtubers-are-boosting-their-watch-time\/\">YouTubers bond with viewers and boost <\/a>publicity. Here are a few PR principles that every YouTuber needs to know.<\/span><\/p>\n<p><strong>Media relations<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Building relations with people in the media opens up avenues for you to get featured in various media other than YouTube like blogs, news articles, press releases, etc. This can be extremely helpful when you venture your presence out of YouTube, for example, starting a new company or investing in an up-and-coming startup.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"5 Keys to Media Relations - Public Relations\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/aJwJayx9jgk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Crisis Management<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s age of <a href=\"https:\/\/www.flintzy.com\/blog\/2021\/07\/13\/what-creators-need-to-know-about-the-youtube-cancel-culture\/\">cancel culture<\/a>, it&#8217;s pertinent to get your communication right. Saying or doing the wrong thing at the wrong time can completely destroy your public image. Proper crisis management can help repair the damage to build back your credibility and get you back on track in these situations.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The First Step in Successful Crisis Management\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/_zwhv9XFlps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Social responsibility<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWith great power comes great responsibility\u201d. As a YouTuber, you might gain a lot of fame and money, but giving back to society is equally important. Social responsibility can also be incorporated into your YouTube videos through hosting fundraising streams for a cause or taking part in social events. <a href=\"https:\/\/www.flintzy.com\/blog\/2020\/03\/30\/top-6-coronavirus-challenges-to-spread-the-positivity\/\">Spreading positivity<\/a> can build your image while also enabling you to contribute to the community.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/Z5KZhm19EO0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Event management<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">PR companies are usually in charge of hosting events and contests for their clients. As a YouTuber, you too might have to host events for your subscribers. These can be contests or giveaways, mega collaborations and meet-and-greet events. Learning the right ways to handle these events can ensure that things run smoothly on the job.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Plan an Event - Project Management Training\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/I-XjdcpfXoI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know the fundamentals of PR principles, go ahead and start implementing them to <a href=\"https:\/\/www.flintzy.com\/blog\/2019\/10\/21\/create-unique-rituals-and-build-a-strong-youtube-community\/\">build a strong online image.<\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To be a successful YouTuber, you must treat your channel like a company or a business. Your business should have an image, branding, marketing strategy,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,320],"tags":[983,909],"class_list":["post-2399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-tools","tag-public-relations","tag-youtube-pr"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2399"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=2399"}],"version-history":[{"count":5,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2399\/revisions"}],"predecessor-version":[{"id":3248,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2399\/revisions\/3248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/2403"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=2399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=2399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=2399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}