{"id":2405,"date":"2021-08-16T17:15:17","date_gmt":"2021-08-16T11:45:17","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=2405"},"modified":"2021-10-22T18:41:10","modified_gmt":"2021-10-22T13:11:10","slug":"how-prestonplayz-grew-a-360-degree-business","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-prestonplayz-grew-a-360-degree-business\/","title":{"rendered":"How PrestonPlayz Grew A 360-degree Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When Preston Arsement started his YouTube channel at the age of 15, he had no idea what was in store for him. 10 years down the line, he now has a 360-degree business that includes brand deals, merch, real estate, and even a coffee shop! Here\u2019s how Preston created his YouTube empire.<\/span><\/p>\n<p><strong>Started by developing games within Minecraft<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Initially, Preston started with a gaming channel where he mainly played Call Of Duty. As his channel gained traction, he reached out to other entertainment networks that could feature him. The partnership with the now-defunct gaming network Machinima helped his channel grow significantly.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"I&#039;m Going to E3 June 4th! + Machinima Tour!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/O9hbKOh8-Uk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Created his in-house merchandise line<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">After gaining a following, he set up his merchandise line called \u2018Fire Merch\u2019. His merchandise line is a significant difference from most other YouTubers, who <a href=\"https:\/\/www.flintzy.com\/blog\/2021\/09\/16\/the-best-merchandise-platforms-for-youtubers-to-partner-with-fanjoy-and-teespring\/\">partner with merch platforms such as Fanjoy and Teespring<\/a>. This move allowed him to have complete control of his merchandise line.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"HOW ITS MADE!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/BVuuE6AAL4w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Started a digital media company<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Soon, he expanded his merch warehouse space to a digital production house. Preston hired employees to help him produce his videos. He delegated a majority of production and editing related tasks to his team, so he was able to create a lot more videos and grow his subscriber count faster. The company now produces videos for various channels including his wife Brianna\u2019s gaming channel and their family vlog channel.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"FAN FOUND MY *SECRET* OFFICE! (Studio Tour)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/Tt_RnZwFCXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Invested in real estate and other ventures<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Apart from YouTube-related ventures, Preston along with his family, have invested in the vacation rental venture VRBO. This has a good return on investment from short-term rentals. His family also runs a coffee shop called \u2018Fire Cup Coffee\u2019 that YouTubers and locals in the area frequent.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"I went UNDERCOVER to work at Preston\u2019s Secret Coffee Shop! *Got caught*\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/VDA0KkDzjG0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Throughout his journey, Preston has ventured off the track and created unique sources of revenue to make a complete self-sufficient 360-degree business. He continues to create <a href=\"https:\/\/www.flintzy.com\/blog\/2019\/08\/02\/how-to-get-brand-deals-for-your-youtube-channel\/\">YouTube videos with long-term brand deals <\/a> on all 11 channels managed by his production company.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Preston Arsement started his YouTube channel at the age of 15, he had no idea what was in store for him. 10 years down&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[218,248],"tags":[981,982,874],"class_list":["post-2405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-youtuber","category-strategy","tag-prestonplayz","tag-youtube-business","tag-youtube-strategy"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2405"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=2405"}],"version-history":[{"count":5,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2405\/revisions"}],"predecessor-version":[{"id":2507,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2405\/revisions\/2507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/2404"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=2405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=2405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=2405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}