{"id":2450,"date":"2021-09-16T13:39:35","date_gmt":"2021-09-16T08:09:35","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=2450"},"modified":"2025-02-04T13:20:57","modified_gmt":"2025-02-04T07:50:57","slug":"how-to-nail-podcast-ad-reads-and-cross-promote-your-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-nail-podcast-ad-reads-and-cross-promote-your-youtube-channel\/","title":{"rendered":"How To Nail Podcast Ad Reads And Cross-Promote Your YouTube Channel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Podcasts are all the rage in today&#8217;s digital age. Many leading creators have podcasts on audio-only platforms and YouTube. Brands too are now recognising the growing potential of podcasts and have begun sponsoring podcasts. In exchange of the sponsorship, podcasters have to dedicate a portion of the podcast to reading out pre-written texts about the sponsors. These segments are called \u2018ad reads\u2019. Podcasts present an ocean of new revenue opportunities waiting to be explored.\u00a0<\/span><\/p>\n<p><strong>Nailing podcast ad reads<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ad breaks in the middle of a podcast may seem annoying, but not if you do it well. Many podcasters have nailed the art of ad reads by seamlessly transitioning to the ad read. To make the most of your podcast reads, here are some tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a personal relationship with the brand: Create a personal story about the product, so you can come across as more authentic and reliable. It will also help if you actually try out the product or service that you\u2019re endorsing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your ad read script ready beforehand: Ad reads should be smooth and seamless to ensure you aren\u2019t wasting the listener\u2019s time. Gather all the brand details and keep your ad read script ready. If needed, you can even get brands to verify the script so you don\u2019t miss out on any important information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid abrupt breaks: Try to talk about related topics before and after the ad read to keep the flow going. You can also preface the ad break by announcing the ad break and segmenting your podcast accordingly.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Podcast Ads And The 3 EASIEST Places To Start (Podcast Advertising Example)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/dktKH1cYQJ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong><a href=\"https:\/\/www.flintzy.com\/blog\/2019\/09\/12\/7-ways-to-promote-your-youtube-channel-through-instagram\/\">Promoting your YouTube channel <\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Even though podcasts are mostly audio-only, you can still maximise the opportunity to reel your listeners towards your YouTube channel. While your podcast might be a casual conversation with your fellow podcaster, you can strategically talk about your YouTube channel to plug your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could mention the behind-the-scenes action on your latest video, explain the process of content creation, or <a href=\"https:\/\/www.flintzy.com\/blog\/2021\/10\/10\/collaborate-on-a-team-youtube-playlist-and-improve-your-channels-engagement-rates\/\">engage with your YouTube collaborators<\/a>. You can also build anticipation for your upcoming videos and discuss exciting things that happened during your shoot.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Podcast - 6 Ways To Promote Your Podcast | Phil Pallen\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/tYEWteLtnL0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Promoting your podcast<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Just like you <a href=\"https:\/\/www.flintzy.com\/blog\/2021\/07\/26\/start-your-own-podcast-to-cross-promote-your-youtube-channel\/\">promote your YouTube channel on your podcast<\/a>, you can also promote your podcast on your YouTube videos. You can show clips of the recording sessions, begin a story and tell people that the rest of the story is on the podcast, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already have a significant audience on podcasts, driving them to your YouTube channel can be the ideal way to get more views. You can also have a separate YouTube channel to promote a video version of the podcast or highlight clips from the podcast.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Should you put your Podcast on YouTube?\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/DkcUONJWgF0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Starting a podcast needs a lot less preparation and ideation than creating videos. Yet, you can still reel in those sponsors and create a new revenue stream. So what\u2019s stopping you? Start a podcast today and promote it through your YouTube channel.<\/span><\/p>\n<p><em><strong>Interested in getting your YouTube channel seen by a huge audience? Get started here:\u00a0<a href=\"https:\/\/www.flintzy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.flintzy.com&amp;source=gmail&amp;ust=1631853416083000&amp;usg=AFQjCNHz9HkRx8l_NYN4huLhnxoXvLI19w\">www.flintzy.com<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasts are all the rage in today&#8217;s digital age. Many leading creators have podcasts on audio-only platforms and YouTube. Brands too are now recognising the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,320],"tags":[1002,1003,978,977],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetize-your-channel","category-tools","tag-ad-reads","tag-podcast-ads","tag-youtube-podcasting","tag-youtuber-podcasts"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2450"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":4,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":7728,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/2450\/revisions\/7728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/2473"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}