{"id":301,"date":"2021-08-29T23:30:01","date_gmt":"2021-08-29T18:00:01","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=301"},"modified":"2024-12-11T16:05:05","modified_gmt":"2024-12-11T10:35:05","slug":"how-to-use-colour-psychology-in-your-youtube-branding-to-attract-viewers","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-use-colour-psychology-in-your-youtube-branding-to-attract-viewers\/","title":{"rendered":"How To Use Colour Psychology In Your YouTube Branding To Attract Viewers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your video\u2019s colour theme can make or break the success of your YouTube channel. Colours can massively influence your brain. Different colours elicit different behavioural patterns in humans. Some colours make people click on your video whereas some can get people to hit the subscribe button. By using the right combination of <a href=\"https:\/\/www.flintzy.com\/blog\/2019\/11\/14\/how-to-pick-the-right-brand-colours-for-your-youtube-channel\/\">colours in your YouTube\u2019s channel branding<\/a>, you can non-forcefully guide your viewers to take a specific action on your channel. Here\u2019s how colours are used to nudge people into making a decision:<\/span><\/p>\n<p><strong>1. Blue<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Use plenty of <\/span><a href=\"https:\/\/neilpatel.com\/blog\/color-psychology\/\"><span style=\"font-weight: 400;\">blue in your thumbnails<\/span><\/a><span style=\"font-weight: 400;\"> if you want to get more clicks to your video. Blue makes viewers trust you and prompts viewers into making impulse decision in the spur of the moment. It\u2019s no wonder that popular social media platforms like Facebook and Twitter binge out on blue colour schemes. <\/span><a href=\"https:\/\/www.digitaltrends.com\/social-media\/blue-instagram-photos-get-likes-anything-else-according-research\/\"><span style=\"font-weight: 400;\">Research indicates<\/span><\/a><span style=\"font-weight: 400;\"> that if you\u2019re looking to get more likes on Instagram, use photos that are predominantly blue.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Real Food vs. Gummy Food!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/uzl-kmUZPGc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>2. Yellow<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Yellow has the power to grab the attention of window shoppers. It\u2019s cheerful, fun and vibrant nature draws people to its positivity and lifts people\u2019s spirits. This can also be a great colour for a channel producing content for children as children find yellow to be one of the more <\/span><a href=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2014\/06\/psychology-of-colors-graphic.jpg\"><span style=\"font-weight: 400;\">appealing colours<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Billy and the Beast | Read by Nadia Shireen | Time for Stories | 2 Minute Extract\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/T1xhYVM0lmk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>3. Red<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Red creates a sense of urgency and gets people to speed up their decision-making process. This vibrant colour induces energy and increases heart rate in viewers. This is the most used colour to highlight discounts, sales and offers that runs on a limited time period. However, red can also induce negative reactions based on its association with horror films and hazard warnings, so use it sparingly.<\/span><\/p>\n<p><strong>4. Orange<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Orange creates a strong call to action that <\/span><a href=\"https:\/\/coschedule.com\/blog\/color-psychology-marketing\/\"><span style=\"font-weight: 400;\">pushes people to take action<\/span><\/a><span style=\"font-weight: 400;\">. Use orange in your branding to push people to subscribe to your channel or buy your merchandise. This is a colour that people perceive as friendly and open. This makes orange a great colour to boost conversions.\u00a0<\/span><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=qQ2U29mWj4Y<\/p>\n<p><strong>5. Green<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re making a video about the environment, money or finance, green is a great choice of colour. Green symbolises wealth and rejuvenation. It\u2019s the <\/span><a href=\"https:\/\/convertkit.com\/how-color-choices-affect-calls-to-action-online\/\"><span style=\"font-weight: 400;\">easiest colour for the eyes<\/span><\/a><span style=\"font-weight: 400;\"> to process. If you\u2019re giving away free products, theme your video in green, as it sends out a \u201cgo-ahead\u201d signal.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Why the FSC label matters for forests, people, and wildlife\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/kCme9OmdkuE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>6. White<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you want a brand image that reeks peace and calmness, white is your go-to colour. It\u2019s minimalistic and simple tones declutters your content and makes it easy on the eyes. White colours enable your viewers to navigate easily through your content.\u00a0<\/span><\/p>\n<p><strong>7. Black<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Black oozes with <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/colors-proven-to-boost-sales\/\"><span style=\"font-weight: 400;\">luxury and high-quality.<\/span><\/a><span style=\"font-weight: 400;\"> This dark hue is great to use if you\u2019re reviewing high-tech products, luxury items or even if you\u2019re looking to position yourself as a celebrity influencer. Black can make you look powerful and strong. High-end brands like Rolls Royce use a great deal of black in their content.\u00a0<\/span><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=vyYkUUnUnik<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s absolutely crucial for you to understand colour psychology and learn which colours you should use in your video to reach your end goals. Choose your branding wisely. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><em>Interested in getting your YouTube channel seen by a huge audience? Get started here: www.flintzy.com.<\/em><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your video\u2019s colour theme can make or break the success of your YouTube channel. Colours can massively influence your brain. Different colours elicit different behavioural&hellip;<\/p>\n","protected":false},"author":1,"featured_media":309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153],"tags":[245,233,243,234,231,235,246,247,240,239,241,238,244,237,236,232,242],"class_list":["post-301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-attract-viewers","tag-brain","tag-brain-science","tag-braincraft","tag-color","tag-colour","tag-colour-psychology","tag-emotion","tag-mind","tag-neuro","tag-neuromarketing","tag-psych","tag-psychology","tag-purchase","tag-retail","tag-shopping","tag-visual"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":5,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":3242,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions\/3242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/309"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}