{"id":422,"date":"2019-09-13T00:35:29","date_gmt":"2019-09-12T19:05:29","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=422"},"modified":"2025-02-04T14:12:58","modified_gmt":"2025-02-04T08:42:58","slug":"how-to-optimise-your-youtube-videos-to-rank","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-optimise-your-youtube-videos-to-rank\/","title":{"rendered":"How To Optimise Your YouTube Videos To Rank"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you launch your YouTube channel, it can take a while to get discovered. To set the ball rolling, you will need to optimise your video to rank in search engines results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you follow these steps, you\u2019ll slowly start to see positive gains. Here\u2019s how you can grow your channel from nada to prada:<\/span><br \/>\n<strong><\/p>\n<ol start=\"1\"><\/strong><\/p>\n<li><span style=\"font-weight: 400;\"> Find 1-2 focus keywords. Type in a couple of words that sum up what your video is about on the YouTube search feature.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/lh4.googleusercontent.com\/rO6YWAIIIr9Qfv31_EkJa68OioTZbrG1YUPcaQTqsQ489woer2zxuwr-e9b06sDZD2dtkMw6Mt_ZQgs6TLLJE2TQR4zVqtGoV8oPO10vUf893ZIFhtz6hfF7am5RW3bjph8rDFdH\" width=\"815\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2.<\/strong> Once you find your keywords on YouTube suggest, throw in your keywords into keyword planning tools to narrow your search. <\/span><a href=\"https:\/\/kwfinder.com\/\"><span style=\"font-weight: 400;\">KWFinder<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\"> can help you filter the best performing keywords. <\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Up20HPK8V9yra_hTfnnnWgmzF2iEIw3uIVorMCZrbxePWf4eDoqZpT427Vnv5Q8JZ-PVSkb23Bqv9KenuFzvJa6FgRjgYqW9LPfvk9HdZy7gaE2Q3cBYUfJ9BvSuMLGvSwTuyp8R\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3.<\/strong> Find keywords that have a high search volume and are less competitive. For example, the word waterfall has a high Keyword Difficulty (KD) score of 52. Find words that score less than 40. The keyword \u2018water features\u2019 has a low KD and high search volume which makes it a better alternative.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4IYbNWvzXnfJ_Sb2QSJ4W57zhiSLOryxr7pY4Br2rpWw-VkhXUdWorwYsGMYAfBrqdG7KFbFKh6dCVlgNV_CDtBL9K3pqFZj-Q3YlCzlwci85QwhhS8NGW1_8WtloXo4H6CcQe-_\" \/><\/p>\n<p>&nbsp;<br \/>\n<strong><\/p>\n<ol start=\"4\"><\/stong><\/p>\n<li><span style=\"font-weight: 400;\"> Use long tail keywords. Rather than using one keyword like \u2018waterfall\u2019 use a combination of keywords like \u2018best waterfall in USA\u2019. These long tail keywords are highly targeted and more likely to perform well against competitive keywords. If you use keywords that are being used by many competitors, your video is going to get buried.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"How to Choose Long Tail Keywords For Explosive Search Traffic\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/a6sqyOh0Njc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5.<\/strong> Include keywords in your YouTube channel\u2019s \u2018about section\u2019, in your video\u2019s title and description and tags.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VO3914t8ACsyzZJJLQWqhvEKNBTBC5tciuK9fck0Z_O9Jr2FWk63tWZXQV2n-KisP6H7eFLYUCCh3ittwrz9GPblaRCCn_lUd8Q7a-S_sNqCRPq3oHa97dAPv6AgxFWTFD0bIkQY\" \/><\/p>\n<figure style=\"width: 870px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jFTqupyskz3aI1JbzBQkIBxQpd1vngYTSfMagQNE-3bMYW4jDap_G72yqiiCADVvzetbO3ZBql1AJ5wSD5Os9ENAEmrZpWw9KKmhCsdOPrjl17w0bUXExJHeFLG3g7yOUxngIwEA\" alt=\"\" width=\"870\" height=\"476\" \/><figcaption class=\"wp-caption-text\">Video credits: https:\/\/www.youtube.com\/channel\/UCiP6wD_tYlYLYh3agzbByWQ<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><strong>6.<\/strong> Put your primary keywords towards the beginning of your description and video title<\/span><\/p>\n<figure id=\"attachment_424\" aria-describedby=\"caption-attachment-424\" style=\"width: 509px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-424 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132757\/unnamed.png\" alt=\"\" width=\"509\" height=\"173\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132757\/unnamed.png 509w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132757\/unnamed-300x102.png 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><figcaption id=\"caption-attachment-424\" class=\"wp-caption-text\">Video credits: https:\/\/www.youtube.com\/watch?v=Is8tMCpv4F8&amp;t=1s<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><strong>7.<\/strong> Make your descriptions more than 200 words long &#8211; use your most powerful statements in the first 100 words of your descriptions, beyond which users must click on \u2018show more\u2019 to view the full description.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_425\" aria-describedby=\"caption-attachment-425\" style=\"width: 866px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-425 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132805\/pasted-image-0-1.png\" alt=\"\" width=\"866\" height=\"297\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132805\/pasted-image-0-1.png 866w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132805\/pasted-image-0-1-300x103.png 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/09\/14132805\/pasted-image-0-1-768x263.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><figcaption id=\"caption-attachment-425\" class=\"wp-caption-text\">Video credit: https:\/\/www.youtube.com\/watch?v=3eV3XWucL1Q&amp;t=116s<\/figcaption><\/figure>\n<ol start=\"8\">\n<li><span style=\"font-weight: 400;\"> Your video title should be less than 60 characters long to ensure that it doesn\u2019t get cut off from the results page.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"YouTube Video SEO: Titles Explained\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/huSyF-U3OtI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<strong><\/p>\n<ol start=\"9\"><\/strong><\/p>\n<li><span style=\"font-weight: 400;\"> Categorize your video &#8211; after uploading your video, categorize under advanced settings. It groups your videos with similar content and pops up in search engines when people type in a related keyword.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Go to YouTube Studio &gt; Pick Videos &gt; Select the video you want to add the category to &gt; click the dropdown menu next to \u2018edit\u2019.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/qt1iHk3SL5GwiyVa7j6uQSV7ReIbAlwxJ9PkNfOUEL0MRkQLCxDXk67zkzHaTOlUu5D_6q00mZ6L-RI9NQt3UuqbA29n5_5BfZrxUeYIQVBKDAWeW7dSrabTbSH1qrJusffUks9i\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Select \u2018category\u2019<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/srm65y5mywnBJLB1vQKx8VFX64Cl_6Li0qzycK0Rz85s8atTDMgEXss_yodtrNeRQ1jNkGBydIDuBzs-CMRkMyQ6YOmWnj_0B7fw2ZRdSGlAzdQHAyRrnYlVB3AAxJFCO4VaFpq5\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now select the category you want, from the list of options available.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jkThAspc7osVL92I_HuseVncxtsdPubSCvRc4kPhtBbaq-a_95C3cBC69S-D9z9TSEkFI12F9-n2cWlt7G6jfkTb3zsVQsQmmB4InUVzuRUqO78xMxS_xh1DSJPCsfyWJ1fYVouo\" \/><br \/>\n<strong><\/p>\n<ol start=\"10\"><\/strong><\/p>\n<li><span style=\"font-weight: 400;\"> Upload video transcripts\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Go to video manager again &gt; video &gt; click on the dropdown menu next to the video you want to edit &gt; click on subtitles\/ CC<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pQ9S11xd2ggnWnqhOhZbHdoOpw97qTi6mFP1xRajQyy6p2iD6xr49KGvNwfn82O7UnrgpV7OneU05l0zaFUWYsmEqrpb1i4FHAQ40pTjob1CcP0TPAEpdeyosgfwLlUjOQKcJIs-\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When a new screen pops up, click the button \u2018English (Automatic)\u2019<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/iTfpJF4CKeAYBCXsKbMDtuvyIWIr3E9rn_yn30d8R1dXXqpOlbKuuvT00X8YFIJdXCObKa3IUO3I6-uTBBbAYTotHwO-HSefzTC5On5fiWXb5ZO3R3qZVLTd2PI_3evdTpSsiTxm\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Click on edit video at the top right corner of the screen<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/zqGzz5rc3KIXzim9cXBtdLKAciHhygGDKDcfGkrWCjD3Tgk8vBjwdVl5UCil-Jt4nJnQUF76cFwkeAowKtBmHZbTZ7kzQCDyfMe7mdkisymCL55NECVPe0lpl6IMX1cjW60POW_N\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now the subtitles should populate automatically as you talk in your video. If the words are unclear, you can make edits by directly clicking on the subtitle text box and changing the words.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xwnm1U3lLIum8FMQGu521qCrCkXAXng-2nnPCon9up0M3ShN3vvm0DIYw-EUH4XDSikiEckkRBNZEFst64mBddnEkunNz5EvXpVlTQNxIt4l3JqqPnslcJM9cReO2-hoTn76cJQg\" \/><br \/>\n<strong><\/p>\n<ol start=\"11\"><\/strong><\/p>\n<li><span style=\"font-weight: 400;\"> Tag your videos. Research tags that other YouTubers in your niche are using.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Install <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/search\/tube%20buddy?hl=en\"><span style=\"font-weight: 400;\">Tube Buddy from Chrome Extensions<\/span><\/a><span style=\"font-weight: 400;\"> &gt; Sign into Tube Buddy from your YouTube account &gt; Now when you open videos from your YouTube account, you can see the tags pop up to the right side of your screen.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/uiWqWFQx2hdwE0sHy6P3lzhdAsYNackRusFSW5Fd-B2lY1KQ3Qy0GzsjGMuDsDxQEDb-cJ2Qu3v7SV8dhiIeKpRelYCBDaOnP7oW9kPUYOZnqjXgD_cn_qEBkckC7SMjnvg9HvuX\" \/><br \/>\n<strong><\/p>\n<ol start=\"12\"><\/strong><\/p>\n<li><span style=\"font-weight: 400;\"> Use hashtags in your descriptions. They work great with trending content like news or upcoming events. The top hashtags will automatically populate above your video titles. Make sure you use less than 15 hashtags or YouTube will categorise your video as spam.\u00a0<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"How To Add YouTube Hashtags Above Your Title!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/ciqBPbMKsvU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<strong><\/p>\n<ol start=\"13\"><\/strong><\/p>\n<li><span style=\"font-weight: 400;\"> Change your video title, description and tags on your raw video file before uploading it to YouTube.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Right click on your video file &gt; select properties<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0gRGZyZVYuQ4mkDDiZRpNDazxan3cBqb3MpaJjV1Wwh1Dl8QYd6Rj1R-T_j78CKPR6FRfLr3oQ7CamXR9S0KZgSMbYSYGUR71vUkfy-YELI7S_CFHX76XNZGriqWaJKQLWLlRJmE\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Click on the \u2018general\u2019 tab and change your title<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Y-95ZceyLppyp7-lyrn5eKZXK8GyaaXkpOlZNef2Gpyd4p94E6AnNVo4iP8bxqbkPcOJ_lqUe3dUPjXlnB6RzKqO7DDANOz9iyv9xSikp-Y--E3yeZ2Rv0umFINQSPQpZLnCE8xl\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next, click on the \u2018details\u2019 tab and add your tags. Update your video description in the comment section.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ieCQNSxozfSrDGqp1gFrAbHsELJf8dE8BtYPsNw3VnwbJu3qrj3HMNR0bOhpzUzj2UDZeIKxK6q8pVGpCoop7qV_QV4qIztCOMr_zqmYmrTs6GqeEaVVgGzQX--MkPaz7XgO_x50\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Though optimising your YouTube videos to rank may seem daunting when you first start off, it really is easy as pie once you get the hang of it. Just follow the above steps and you\u2019re golden. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Interested in getting your YouTube channel seen by a huge audience? Get started here: <\/strong><\/em><\/span><em><strong><a href=\"https:\/\/www.flintzy.com\">www.flintzy.com<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you launch your YouTube channel, it can take a while to get discovered. To set the ball rolling, you will need to optimise your&hellip;<\/p>\n","protected":false},"author":1,"featured_media":428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153],"tags":[414,411,412,47,417,410,418,413,140,143,249,416,408,415,409],"class_list":["post-422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-audience-retention","tag-backlinko","tag-how-to-rank-videos","tag-how-to","tag-meta-data","tag-rank-videos","tag-search-engine-optimization","tag-seo","tag-tips","tag-tutorial","tag-video-marketing","tag-video-optimization","tag-video-seo","tag-youtube-rankings","tag-youtube-seo"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/422"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":13,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":7529,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions\/7529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/428"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}