{"id":4589,"date":"2022-07-07T18:18:43","date_gmt":"2022-07-07T12:48:43","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=4589"},"modified":"2022-07-07T18:18:43","modified_gmt":"2022-07-07T12:48:43","slug":"youtube-marketing","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/youtube-marketing\/","title":{"rendered":"A Guide to YouTube Marketing in 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">YouTube marketing is different from Facebook and Instagram marketing. But the basics can get you covered. Make your YouTube presence a success in 2022 by following this step-by-step guide.<\/span><\/p>\n<h2><b>Get to know your audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I&#8217;m ready to move on to the tough stuff now. Who is your target audience? What are they really looking for? You need to answer two questions in order to figure this out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the purpose of your videos?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is YouTube already a part of their daily routine?<\/span><\/li>\n<\/ul>\n<p>Check out more information on <a href=\"https:\/\/www.flintzy.com\/blog\/2022\/03\/23\/7-ways-to-interact-with-your-audience-on-youtube-community\/\">7 Ways to Interact with Your Audience on YouTube Community on flintzy.com<\/a><\/p>\n<h2><b>Competitor research<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finding out what your competition is doing right and doing that better is the fastest way to grow on YouTube. Identify competitors you already know by looking at their channels. Analyze your competitors in the following areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video views on average<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amount of time spent posting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality of the video overall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observations from the comments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They post mainly about these topics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the beginning, you may be interested in growing your audience and subscribers. Write down how many subscribers and views your competitors have. Maintain a monthly comparison between your own progress and theirs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning from your favourite YouTube channels is just as important as learning from your competitors. Your industry does not have to be represented in these channels. In addition to learning what&#8217;s working, YouTube content is always changing, so you can always find what&#8217;s new.<\/span><\/p>\n<h2><b>Get more views by optimizing your videos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can compare YouTube&#8217;s algorithm with SEO, but there is a major difference: personalization. The results you see on Google when searching a phrase are roughly the same as other people&#8217;s. The results vary based on location, so I say &#8220;roughly.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same results would appear if you searched for the same keyword with your buddy in the same room, on the same Wi-Fi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube doesn&#8217;t allow that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google considers several factors when showing search results on YouTube: the popularity of the video, the title, etc. The video you watch on YouTube is also influenced by your watch history. <\/span><span style=\"font-weight: 400;\">YouTube homepages and search results will differ between users, so no two will be the same. YouTube SEO plays a role in getting your videos found, but it&#8217;s also important to do all those other things.<\/span><\/p>\n<p>Check out our <a href=\"https:\/\/www.flintzy.com\/blog\/2022\/01\/03\/the-ultimate-guide-to-youtube-seo\/\">the Ultimate Guide To YouTube SEO<\/a>.<\/p>\n<h2><b>Video uploads and scheduling<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The video can either be published immediately or scheduled for publishing later by uploading it directly into YouTube Studio. Here are a few tips for scheduling:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the frequency of your posts? Make a schedule for yourself &#8211; every day, every week, every biweekly, every monthly. Consider when your audience is most likely to be online. Can you predict when your content will be viewed most frequently?<\/span><\/p>\n<h2><b>Advertise on YouTube<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Does your business not grow fast enough? You might want to try YouTube ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video ads are the most common YouTube ads, but banner ads can also be placed in videos or on websites. Video ads can also be either skippable or unskippable after 5 seconds. In addition to YouTube ads, Google Ads is used by YouTube ads as it is a Google company. In our guide to Google Ads, we detail the strategy for running successful ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before experimenting with paid ads, ensure you have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowing your audience like the back of your hand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved the visual branding and description of your YouTube channel.<\/span><\/li>\n<\/ul>\n<h2><b>Adapt based on analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube analytics should be tracked at least once a month, as with all marketing. View your audience&#8217;s viewing habits, favourite content, and where your traffic comes from with YouTube&#8217;s built-in reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your channel growth can also be tracked using analytics. Keep track of the following numbers every month<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos viewed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amount of time spent viewing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos that are most popular<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duration of watching<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amount of impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your click-through rate (CTR)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you have the basics covered in YouTube marketing, it\u2019s time to implement the best strategies and achieve more success for your brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube marketing is different from Facebook and Instagram marketing. But the basics can get you covered. Make your YouTube presence a success in 2022 by&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1156],"tags":[],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/4589"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=4589"}],"version-history":[{"count":1,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/4589\/revisions"}],"predecessor-version":[{"id":4591,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/4589\/revisions\/4591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/4590"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=4589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=4589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=4589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}