{"id":4737,"date":"2022-07-24T23:09:42","date_gmt":"2022-07-24T17:39:42","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=4737"},"modified":"2024-08-29T11:11:28","modified_gmt":"2024-08-29T05:41:28","slug":"keyword-research-tool","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/keyword-research-tool\/","title":{"rendered":"YouTube&#8217;s New Keyword Research Tool: A Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recently, YouTube launched a new Keyword Research Tool that creators will find quite handy. YouTubers all over are going bonkers over this because it\u2019s free! You no longer have to pay for another third-party tool to see which hot topics your viewers are looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want a tool that\u2019s both free and effective, this is good news for you. Keyword research is an integral part of staying in the competition. <\/span><a href=\"https:\/\/www.flintzy.com\/blog\/2019\/10\/21\/how-to-find-the-right-keywords-for-your-youtube-channel\/\"><span style=\"font-weight: 400;\">Finding the Right Keywords<\/span><\/a><span style=\"font-weight: 400;\"> can help you go from zero to hero. Additionally, this will do wonders for your <a href=\"https:\/\/www.flintzy.com\/blog\/2022\/01\/03\/the-ultimate-guide-to-youtube-seo\/\">SEO ranking<\/a>.<\/span><\/p>\n<p><strong>To use this tool:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in to <\/span><a href=\"https:\/\/studio.youtube.com\/channel\/UCT1yLFjQMU5FSWVeTlpZcqA\/analytics\/tab-search_insights\/period-default\"><span style=\"font-weight: 400;\">YouTube Studio<\/span><\/a><span style=\"font-weight: 400;\"> and click on <\/span><b>Analytics<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under Analytics, click on the <\/span><b>Research<\/b><span style=\"font-weight: 400;\"> Tab. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Here, you will see <b>Searches across YouTube<\/b>, <b>Your viewers\u2019 searches<\/b>, and <b>Saved<\/b> keywords.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4739\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210056\/Untitled-2-300x176.jpg\" alt=\"Keyword Research Tool\" width=\"750\" height=\"440\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210056\/Untitled-2-300x176.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210056\/Untitled-2-1024x602.jpg 1024w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210056\/Untitled-2-768x451.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210056\/Untitled-2-1440x846.jpg 1440w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210056\/Untitled-2.jpg 1504w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>SEARCHES ACROSS YOUTUBE<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tab will show you what viewers across all of YouTube are searching for. It\u2019ll display the top YouTube searches for any topics and keywords. For example, if you search for \u201cHow to,\u201d your results will be the most popular searches related to \u201chow to\u201d<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4740\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210448\/searches-across-youtube-2-300x226.jpg\" alt=\"Keyword Research Tool\" width=\"676\" height=\"510\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210448\/searches-across-youtube-2-300x226.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210448\/searches-across-youtube-2-768x579.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210448\/searches-across-youtube-2.jpg 1004w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>YOUR VIEWERS&#8217; SEARCHES<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The next one is \u201cYour viewers\u2019 searches\u201d. You&#8217;ll find this one more helpful. Under this, you\u2019ll be able to see your viewers&#8217; searches. This also shows you what viewers of channels similar to yours are looking for on YouTube. All of these will be searches related to your niche.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4762\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24231758\/your-viewers-searches-2-300x128.jpg\" alt=\"your viewers searches\" width=\"670\" height=\"286\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24231758\/your-viewers-searches-2-300x128.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24231758\/your-viewers-searches-2-768x328.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24231758\/your-viewers-searches-2.jpg 1019w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>SAVED KEYWORDS<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This one will display all of your saved keywords. To save a keyword, click on the bookmark icon beside the keyword you want to save. To remove a saved keyword, click on the three dots, or click on the bookmark icon.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4741\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210607\/saved-yt-2-300x85.jpg\" alt=\"\" width=\"702\" height=\"199\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210607\/saved-yt-2-300x85.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210607\/saved-yt-2-768x218.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210607\/saved-yt-2.jpg 984w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4742\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210650\/saved-yt-symbol-2-300x161.jpg\" alt=\"\" width=\"696\" height=\"374\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210650\/saved-yt-symbol-2-300x161.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210650\/saved-yt-symbol-2-768x412.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210650\/saved-yt-symbol-2.jpg 1015w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>SEARCH VOLUME<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also see the \u201cSearch Volume on YouTube\u201d. Your <\/span><a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\"><span style=\"font-weight: 400;\">Search Volume<\/span><\/a><span style=\"font-weight: 400;\"> can be \u201cHigh\u201d, \u201cMedium\u201d, or \u201cLow\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4743\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210813\/search-volume-2-300x133.jpg\" alt=\"\" width=\"701\" height=\"311\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210813\/search-volume-2-300x133.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210813\/search-volume-2-768x341.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210813\/search-volume-2.jpg 995w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if you click on the three dots, it will take you to Google Trends where you can see the detailed breakdown of that search over the past 12 months.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4744\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210921\/google-trends-2-300x161.jpg\" alt=\"\" width=\"550\" height=\"295\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210921\/google-trends-2-300x161.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24210921\/google-trends-2.jpg 548w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>GEOGRAPHY<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This filter displays the keywords that are commonly used in specific areas. For now, these locations are limited to Australia, Canada, India, The UK, and The US.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4750\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213442\/Geography-2-300x186.jpg\" alt=\"\" width=\"681\" height=\"422\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213442\/Geography-2-300x186.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213442\/Geography-2-768x477.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213442\/Geography-2.jpg 978w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>ALL SEARCHES VS CONTENT GAP<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cAll searches\u201d shows you all the keywords at once. Content Gaps, on the other hand, shows you video topics that:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Viewers can\u2019t find the exact match for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are no results for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewers are unable to find relevant videos for their searches (instead they find outdated or low-quality content)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If there is a content gap, you might want to look into videos that don&#8217;t already exist or could be made better.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4745\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24211029\/all-searches-2-300x190.jpg\" alt=\"\" width=\"705\" height=\"446\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24211029\/all-searches-2-300x190.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24211029\/all-searches-2-768x487.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24211029\/all-searches-2.jpg 994w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4748\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213257\/all-and-content-gaps-3-300x258.jpg\" alt=\"\" width=\"397\" height=\"341\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213257\/all-and-content-gaps-3-300x258.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213257\/all-and-content-gaps-3.jpg 473w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4749\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213358\/content-gaps-3-300x122.jpg\" alt=\"\" width=\"664\" height=\"270\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213358\/content-gaps-3-300x122.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213358\/content-gaps-3-768x312.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/07\/24213358\/content-gaps-3.jpg 959w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p><strong>Watch this video to get a better understanding of this tool:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Understand Search Insights: Research Tab in YouTube Analytics\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/CjWcPMWGMdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong><i>Want to grow your YouTube channel\u2019s audience? Start here:<\/i>\u00a0<a href=\"https:\/\/www.flintzy.com\/\"><i>www.flintzy.com<\/i><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, YouTube launched a new Keyword Research Tool that creators will find quite handy. YouTubers all over are going bonkers over this because it\u2019s free!&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[320],"tags":[1190,556,1191,409],"class_list":["post-4737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-keyword-research-tool","tag-youtube-analytics","tag-youtube-new-keyword-research-tool","tag-youtube-seo"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/4737"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=4737"}],"version-history":[{"count":14,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/4737\/revisions"}],"predecessor-version":[{"id":7309,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/4737\/revisions\/7309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/4738"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=4737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=4737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=4737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}