{"id":5104,"date":"2022-11-13T00:04:09","date_gmt":"2022-11-12T18:34:09","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=5104"},"modified":"2022-11-14T14:01:41","modified_gmt":"2022-11-14T08:31:41","slug":"how-to-market-your-youtube-channel-through-email-marketing","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-market-your-youtube-channel-through-email-marketing\/","title":{"rendered":"How To Market Your YouTube Channel Through Email Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email marketing <\/span><a href=\"https:\/\/www.mailmunch.com\/blog\/email-marketing-vs-social-media\"><span style=\"font-weight: 400;\">outperforms social media by 40%<\/span><\/a><span style=\"font-weight: 400;\">, making it the Queen of marketing. Before the advent of social media, email marketing was the hottest tool brands used to sell their services. Even today, it can be used as a powerful tool for gaining buzz around your channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sending email newsletters, for example, you can reach out to and engage with your audience directly. You can also bond and build trust with them on a deeper level. Not only that, but you can also boost your click-through rates and promote your videos with email marketing.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Start an Email Newsletter\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/ozWseKZV6Ac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">You can master email marketing, with 8 easy steps:<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h6><strong>BUILD AN EMAIL LIST- ORGANICALLY<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To begin, you need to create an email list of people to whom you can send emails. Always opt for opt-in list building over buying or renting email lists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An opt-in email list is when people willingly submit their email addresses because they are interested in receiving your emails. Buying email lists, on the other hand, is <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32892\/why-purchasing-email-lists-is-always-a-bad-idea.aspx\"><span style=\"font-weight: 400;\">never a good idea<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li>\n<h6><strong>PROVIDE A FREEBIE<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lead magnet or a freebie is something valuable that you provide to your audience in exchange for their email address. They should find it compelling enough to voluntarily drop in their email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ebooks such as pdf guides or mp3 files make for great lead magnets. But, it could be anything; a gift coupon, a cheat sheet of tips or resources, quizzes, free trials or samples, a webinar, and <\/span><a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\"><span style=\"font-weight: 400;\">so on<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/7orRtqwKIBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Fitness creators like <\/span><a href=\"https:\/\/www.youtube.com\/user\/blogilates\"><span style=\"font-weight: 400;\">Blogilates<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.youtube.com\/c\/SamWoodTV\"><span style=\"font-weight: 400;\">Sam Wood<\/span><\/a><span style=\"font-weight: 400;\"> offer their viewers a free fitness guide or diet plan in exchange for their email.<\/span><\/p>\n<ul>\n<li>\n<h6><strong>COLLECT EMAILS WITH AN OPT-IN FORM<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To collect your audience\u2019s emails, you will need an opt-in form. An opt-in form is where you ask your customer for their basic contact information.\u00a0<\/span><\/p>\n<figure id=\"attachment_5108\" aria-describedby=\"caption-attachment-5108\" style=\"width: 493px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5108\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/11\/12225405\/blogilatesoptinform-279x300.png\" alt=\"\" width=\"493\" height=\"530\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/11\/12225405\/blogilatesoptinform-279x300.png 279w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2022\/11\/12225405\/blogilatesoptinform.png 547w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><figcaption id=\"caption-attachment-5108\" class=\"wp-caption-text\">Image Credit: Via Blogilates.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are some <\/span><a href=\"https:\/\/wpbuffs.com\/opt-in-forms\/\"><span style=\"font-weight: 400;\">fantastic opt-in form examples<\/span><\/a><span style=\"font-weight: 400;\"> that you can check out. They will help you convert prospects into permanent clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h6><strong>MAINTAIN YOUR LIST WITH SEGMENTATION<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can divide your email list into different groups such as a list of people who downloaded your free meal guide, or a list of those who tried your free product sample.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So now you know that your email newsletter to those who downloaded your guide could include healthy recipes and workout videos. Whereas people who tried your product could receive information on your other products and new releases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By segmenting your email list into small other lists, you can send specific emails to specific customers and address their needs directly.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"HOW TO BUILD AN EMAIL LIST FROM SCRATCH (0 TO 15,000+ EMAIL SUBS!)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/Z72T16UYSxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>HAVE AN ATTRACTIVE SUBJECT LINE<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your subject line can make or break the success of your email campaign. <\/span><a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\"><span style=\"font-weight: 400;\">47%<\/span><\/a><span style=\"font-weight: 400;\"> of email recipients open an email based on the subject line alone. So write an eye-catching title that will spark interest among your recipients and make them click.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Top 10 Email Subject Lines to Boost Open Rates\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/7q3IlLKvvo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>PERSONALISE YOUR EMAILS<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tailoring your message by addressing each recipient by name makes them feel special and hence more likely to engage with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your email should be friendly, funny, and most importantly provide some value to your customers. Overly formal and vague emails might be considered spam or tossed in the trash.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Master Email Marketing (2024)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/qYzmG_7nx3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>COMPELLING CTA BUTTONS<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While sending emails <strong><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/10-tips-improve-email-calls-action\/\">Clickable CTA buttons<\/a><\/strong> get better results than text links. Whether your email is about a video, a playlist, or even a freebie, your CTA button should lead readers back to your channel.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/500\/1*IBb2iCXEpCyGa0bOLZcO8w@2x.gif\" alt=\"A Teacher 1x6 Epskjhgfsdtyfgyikvskjv \u2013 Medium\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So design your CTA button to be attractive, personal, and compelling enough to convert readers into viewers.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to create an email call to action\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/ipct5U65RWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>USE AN EMAIL MARKETING TOOL<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can master email marketing by using different software tools such as <\/span><a href=\"https:\/\/www.getrevue.co\/\"><b>Revue<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/convertkit.com\/\"><b>ConvertKit<\/b><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/mailchimp.com\/\"><b>MailChimp<\/b><\/a> <span style=\"font-weight: 400;\">to help you build your email marketing campaign from scratch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not possible for you to type and respond to every person on your list. You will need a tool to assist you in this journey. These tools make it easier to create an opt-in form, segment your list, personalize your emails, provide an autoresponder, and much more.<\/span><\/p>\n<p>https:\/\/youtu.be\/WE4A-cTWonA<\/p>\n<p style=\"text-align: center;\"><strong><i>Want to grow your YouTube channel? Start here: <\/i><a href=\"https:\/\/www.flintzy.com\/\"><i>www.flintzy.com<\/i><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing outperforms social media by 40%, making it the Queen of marketing. Before the advent of social media, email marketing was the hottest tool&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1156],"tags":[1252,1256,1253,1255,1254],"class_list":["post-5104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-email-marketing-to-promote-youtube-videos","tag-how-to-market-your-youtube-channel-through-email-marketing","tag-how-to-use-email-for-business-marketing","tag-how-to-use-gmail-for-promoting-youtube-videos"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5104"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=5104"}],"version-history":[{"count":9,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5104\/revisions"}],"predecessor-version":[{"id":5126,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5104\/revisions\/5126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/5118"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=5104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=5104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=5104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}