{"id":512,"date":"2019-09-24T22:34:18","date_gmt":"2019-09-24T17:04:18","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=512"},"modified":"2025-06-04T18:13:52","modified_gmt":"2025-06-04T12:43:52","slug":"3-genius-marketing-strategies-that-made-jojo-siwa-a-kidfluencer","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/3-genius-marketing-strategies-that-made-jojo-siwa-a-kidfluencer\/","title":{"rendered":"3 Genius Marketing Strategies That Made JoJo Siwa A Kidfluencer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world first heard of\u00a0 JoJo Siwa when she appeared on the American reality shows Abby&#8217;s Ultimate Dance Competition and Dance Moms. But her appearance on national television wasn\u2019t what made her shoot to stardom.\u00a0 JoJo stole the show on her YouTube channel with her signature bows, vivacious personality and boundless energy. It wasn\u2019t long before JoJo became a youth icon revered by children around the globe. She\u2019s now worth millions of dollars in revenue. Here\u2019s how JoJo became a force to be reckoned with on YouTube:<\/span><\/p>\n<p><strong>1. JoJo\u2019s fans play a key role in promoting her videos<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Kids adore JoJo and they perk up their ears when they hear her name. YouTubers are seizing the\u00a0 JoJo trend and creating content around her theme to go viral. Creators are repurposing topics around\u00a0 JoJo\u2019s dance moves, makeup routines and merchandise hauls.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hello Neighbor in Real Life! JoJo Bow Scavenger Hunt! He Hides our JoJo Siwa Bows!!!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/z-D4cPMM_Sw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>2. JoJo creates songs centred around major issues her target audience is facing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0JoJo knows how to emotionally connect with her audience who are predominantly children and young teens. Her song Boomerang that addresses cyberbullying, garnered over 751 million views. This inspirational song resonates with thousands of voiceless victims and motivates them to fight back against bullying positively.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"JoJo Siwa - BOOMERANG (Official Video)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/ypPSrRYOAj4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>3. She markets her merchandise creatively<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">JoJo is one of the most sought after kidfluencers in the retail marketing space. Stores all over America are blowing up with JoJo products that include bags, bows, shoes, clothes, dolls and more. JoJo adds a personal touch of glitter, sequins and beautiful rainbow colours to her merch that children absolutely love. She then cleverly promotes these products on her YouTube channel by doing shopping hauls at Target, Walmart and other stores.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"BUYING EVERY JOJO PRODUCT AT WALMART!!!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/MnA8_pRMCPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">JoJo constantly gets trolled for her quirky outfit and over joyous demeanour, however, this is what makes her stand out in a sea of emerging influencers. JoJo stole the show with her fighter attitude to stay true to her originality despite critique. She\u2019s a role model for children to break free from stereotypical conventions and be themselves<\/span><\/p>\n<p><strong><em>Interested in getting your YouTube channel seen by a huge audience? Get started here: <a href=\"https:\/\/www.flintzy.com\">www.flintzy.com<\/a>.<\/em><\/strong><\/p>\n<p>(Header image credit: @itsjojosiwa via <a href=\"https:\/\/www.instagram.com\/p\/B2kbYGtHc6n\/\">Instagram<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world first heard of\u00a0 JoJo Siwa when she appeared on the American reality shows Abby&#8217;s Ultimate Dance Competition and Dance Moms. But her appearance&hellip;<\/p>\n","protected":false},"author":1,"featured_media":517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[152],"tags":[491,492,493,494,495,485,490,488,486,487,489,496],"class_list":["post-512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viral-influencers","tag-abby-lee","tag-abby-lee-dance-company","tag-aldc","tag-celebrity","tag-competion","tag-dance-moms","tag-dancer","tag-dancing","tag-jojo","tag-jojo-siwa","tag-jojos-juice","tag-tv-show"],"modified_by":"Flintzy","_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/512"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":2,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":7735,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions\/7735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/517"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}