{"id":5305,"date":"2023-02-04T22:49:50","date_gmt":"2023-02-04T17:19:50","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=5305"},"modified":"2023-02-04T22:49:50","modified_gmt":"2023-02-04T17:19:50","slug":"importance-of-using-keywords-in-youtube-videos","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/importance-of-using-keywords-in-youtube-videos\/","title":{"rendered":"Importance of Using Keywords in Youtube Videos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As of 2022, YouTube hosts over 800M videos with 37M channels. These numbers go to show how vast the platform is and how that makes it all the more difficult to gain recognition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One technique YouTubers may be familiar with is search engine optimization. Keywords, that are responsible for SEO, refer to a one or more word summary of the entire content. They give you the basic sense of what the video may be about. For instance, if you have a gaming tutorial video, the keywords can be \u2018gaming\u2019 or \u2018tutorial\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a user looks up a video on YouTube, they may look up the keyword. It is the platform\u2019s way of categorising the videos to make them easily accessible. The keywords you use in your title and tags will directly affect the traffic your videos will attract. This categorisation can be easily observed. For example, if you look up \u2018music videos\u2019 on YouTube, it would only show trending music videos and not a cooking tutorial. The video with better keyword placement and SEO would rank higher.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5306\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92-300x138.png\" alt=\"\" width=\"761\" height=\"350\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92-300x138.png 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92-1024x470.png 1024w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92-768x353.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92-1536x705.png 1536w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92-1440x661.png 1440w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2023\/02\/04220500\/Screenshot-92.png 1914w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using relevant keywords in your videos helps YouTube understand the video content. Once it identifies your content, it ranks it appropriately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTubers must know that apart from the title of the video being SEO friendly, they must also be catchy. Keywords that you cannot include in the title may be included in the tags which are added in the description of the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=EAqfpr91CCA\"><span style=\"font-weight: 400;\">create SEO friendly titles, descriptions and tags<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"TubeBuddy SEO Studio Tool! Come up with the perfect Title, Description and Tags!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/EAqfpr91CCA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are various tools you can use to find the right keywords. Your go to tool should be the YouTube new keyword research tool. People who are new to SEO can use this research tool as it is quite handy. It is both free and effective.\u00a0<\/span><\/p>\n<h6><b>To use this tool:<\/b><\/h6>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in to <\/span><a href=\"https:\/\/studio.youtube.com\/channel\/UCT1yLFjQMU5FSWVeTlpZcqA\/analytics\/tab-search_insights\/period-default\"><span style=\"font-weight: 400;\">YouTube Studio<\/span><\/a><span style=\"font-weight: 400;\"> and click on Analytics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under Analytics, click on the Research Tab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here, you will see Searches across YouTube, Your viewers\u2019 searches, and Saved keywords.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tool will show you the searches of viewers across YouTube, your saved keywords, search volume and common keywords as per geographical location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another distinct feature is comparing all searches to content gap. All searches show you all the keywords at once. Content Gaps, on the other hand, shows you video topics that:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewers can\u2019t find the exact match for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are no results for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewers are unable to find relevant videos for their searches (instead they find outdated or low-quality content)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If there is a content gap, you might want to look into videos that don\u2019t already exist or could be made better.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Understand Search Insights: Research Tab in YouTube Analytics\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/CjWcPMWGMdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Want to grow your channel? Start here: www.flintzy.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of 2022, YouTube hosts over 800M videos with 37M channels. These numbers go to show how vast the platform is and how that makes&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[574,12,153,1156],"tags":[1065,228,1017,1277,1041,1275,11,392,47,1045,321,426,418,413,129,600,1279,919,874,887,1278,252],"class_list":["post-5305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-hacks","category-how-tos","category-marketing","tag-adsense","tag-become-a-successful-youtuber","tag-content-id-claim","tag-content-strategy","tag-creators","tag-hacks","tag-how-to-make-money-on-youtube","tag-how-to-promote-your-youtube-channel","tag-how-to","tag-keywords","tag-marketing","tag-music","tag-search-engine-optimization","tag-seo","tag-youtube","tag-youtube-hacks","tag-youtube-hacks-2023","tag-youtube-marketing","tag-youtube-strategy","tag-youtube-updates","tag-youtube-updates-2023","tag-youtubers"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5305"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=5305"}],"version-history":[{"count":2,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5305\/revisions"}],"predecessor-version":[{"id":5312,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5305\/revisions\/5312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/5311"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=5305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=5305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=5305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}