:<\/span><\/p>\n“We consider engagement to be legitimate when a human user\u2019s primary intent is to interact with content free of coercion or deception”.\u00a0<\/span><\/p>\nYour source of traffic will give a detailed insight into whether you\u2019re getting views from legitimate sources or from sources which deceive users into watching your content.<\/span><\/p>\n2. Companies that sell engagement as a separate package<\/strong><\/p>\nBe cautious of businesses that sell engagement as a separate package. Though you may see a massive shift in engagement, sometimes even exceeding 10K, be wary that you may be getting fake engagement. Fake engagement means that the users who engaged with your content are usually bots or fake accounts who get paid to interact with your videos. They will only engage with your content on a one-time-basis and will remain disengaged in your subscriber list as passive users who will never engage with your content in future. These passive users will decrease your reach and you may risk suffering from stagnant engagement in the long run. If a business promotes your videos to the right audience, you will see a marked hike in overall engagement rates in the form of increased subscribes, likes or comments or shares.\u00a0<\/span><\/p>\n