{"id":5582,"date":"2023-06-21T18:08:27","date_gmt":"2023-06-21T12:38:27","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=5582"},"modified":"2023-06-21T18:08:27","modified_gmt":"2023-06-21T12:38:27","slug":"how-important-are-youtube-descriptions","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-important-are-youtube-descriptions\/","title":{"rendered":"How Important Are YouTube Descriptions?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">YouTube Descriptions do more than just describe your video. Even though titles and thumbnails are the first attention grabbers and should be optimized first, YouTube descriptions are also important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube Descriptions are important for viewers and algorithms. They can accelerate the ticking view count and level up your video performance. Viewers may skim through descriptions if they are looking for specific details such as the video\u2019s topic. It\u2019s a space that provides viewers with valuable and even additional information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since algorithms cannot watch videos, it scans the text in the descriptions to find out what the video is about, why it is important, and how it will benefit users. If you have answered these questions in your description, YouTube will then give your video a green flag and recommend it to other viewers on their homepage and even on search results.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;The Algorithm&#039; - How YouTube Search &amp; Discovery Works\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/hPxnIix5ExI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve understood why YouTube descriptions are important, let\u2019s look at how you can write better descriptions:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>Describe the video\u2019s relevance<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Writing descriptions doesn\u2019t mean stuffing that space with URLs. You have to highlight value and explain what viewers will gain by watching your video. Whether it&#8217;s knowledge, entertainment, or inspiration, let them know why it&#8217;s worth their time.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>SEO\u00a0<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Descriptions work well for SEO. Here, you can sprinkle relevant keywords and make your content more discoverable on Google and YouTube searches. To find keywords relevant to your topic, go to <\/span><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\"> or use a <\/span><a href=\"https:\/\/tools.wordstream.com\/fkt?website=youtube+descriptions&amp;cid=&amp;camplink=&amp;campname=\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\">. These can help bring out the most relevant keywords in your niche in a matter of seconds.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media4.giphy.com\/media\/Q7pTRNarqKqJMsJuQ3\/200w.gif?cid=82a1493bxj4w36h2djua8lrxms4tv1rnz980gxkoj70wctx0&amp;ep=v1_gifs_related&amp;rid=200w.gif&amp;ct=g\" alt=\"Google GIF by SEOwl - Find &amp; Share on GIPHY\" width=\"541\" height=\"479\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>Use Human language<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">YouTube penalizes users for keyword stuffing, so avoid cramming your descriptions with keywords. Instead, describe your video in simple language with relevant, natural sentences. The idea here is to make content for humans and not algorithms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how to write a description with keywords without overdoing it. <\/span><span style=\"font-weight: 400;\">Instead of a generic description like, &#8216;Learn photography basics,&#8217; you can spice it up like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHere\u2019s our ultimate beginner&#8217;s guide to photography! In this video, you will learn about shutter speed, lighting, and camera positions. If you&#8217;re a beginner looking to learn basic photography skills, this video will teach you how to capture stunning photos. Get ready for some photography tips and tricks that can improve your photography skills and make you a pro!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can see keywords like \u201cultimate beginner\u2019s guide to photography,\u201d\u00a0<\/span><span style=\"font-weight: 400;\">\u201cShutter speed, lighting,\u201d \u201clearn basic photography skills,\u201d \u201cphotography tips and tricks\u201d sprinkled throughout the description. This description also provides value and doesn\u2019t simply contain keywords.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media0.giphy.com\/media\/vvBsAcNyjKk6iOkVx3\/200w.gif?cid=6c09b952hzoimgr52relef40rzy2oh03s6u6bwfdcfux6in4&amp;ep=v1_gifs_search&amp;rid=200w.gif&amp;ct=g\" alt=\"Human GIFs - Get the best GIF on GIPHY\" width=\"567\" height=\"473\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>Important info above the fold<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">YouTube descriptions have two locations. The first part is visible above the \u201cShow more\u201d option and shows the first 130 words of your description. The second location is below this option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your most important information should go above this fold so that viewers can quickly grasp the context of your video by reading these first few sentences. YouTube descriptions have a 5000-character limit. However, it is advisable to not approach this limit and overwhelm viewers by bombarding them with too much information.\u00a0\u00a0<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media1.giphy.com\/media\/lPF1CyJXXcTZmUrP2J\/giphy.gif\" alt=\"Too-much-information GIFs - Get the best GIF on GIPHY\" width=\"647\" height=\"539\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>Use timestamps<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.flintzy.com\/blog\/2022\/03\/19\/youtube-timestamps-the-secret-tool-to-improving-your-visibility\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Timestamps<\/span><\/a><span style=\"font-weight: 400;\"> organize your content and help viewers navigate through your videos. Adding Chapters to your video can boost visibility, especially if your chapter names contain relevant keywords and accurately describe the content within each section. Timestamps can make your video appear in search results for specific queries.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How &amp; Why to Add YouTube Timestamp Chapters\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/EdF-KN5ie-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>Offer more<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alongside your video, offer additional valuable resources to satisfy their curiosity. These can be links related to blog posts, helpful PDFs, or in-depth guides that complement the video content. Delight them with something extra special, like a link to your product, blog, or another captivating video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding relevant links in your description is a complete win-win! This way, you provide your audience with added value while also directing them to more of your work.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"MUST KNOW Trick For Adding Clickable Links to YouTube Description\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/S-akOpICpU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li aria-level=\"1\">\n<h6><strong>CTA<\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CTAs encourage your audience to like, comment, subscribe, and can even convince them to visit your website.\u00a0 When used effectively, CTAs can boost audience engagement, increase traffic, and convert visitors into subscribers. Here are <\/span><a href=\"https:\/\/www.flintzy.com\/blog\/2019\/10\/21\/5-most-effective-call-to-actions-that-will-increase-your-youtube-subscribers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 effective Call-to-Actions<\/span><\/a><span style=\"font-weight: 400;\"> you can use in your descriptions and increase your subscribers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your YouTube description should be an extension of your unique style and personality. Inject some humor, share some behind-the-scenes story, or provide insights that make viewers feel like they&#8217;re part of your journey. Creating a genuine connection through your description can foster loyalty and keep your audience coming back for more.<\/span><\/p>\n<p>https:\/\/youtu.be\/2rBC_h5kFWc<\/p>\n<p style=\"text-align: center;\"><strong><i>Want to grow your channel? Start here: <\/i><a href=\"https:\/\/www.flintzy.com\"><i>www.flintzy.com<\/i><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Descriptions do more than just describe your video. Even though titles and thumbnails are the first attention grabbers and should be optimized first, YouTube&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,320],"tags":[1322,1324,1323,1325,1321],"class_list":["post-5582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hacks","category-tools","tag-how-important-are-youtube-descriptions","tag-how-to-write-youtube-descriptions","tag-seo-in-youtube-descriptions","tag-youtube-description-keywords","tag-youtube-descriptions"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5582"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=5582"}],"version-history":[{"count":8,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5582\/revisions"}],"predecessor-version":[{"id":5590,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/5582\/revisions\/5590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/5591"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=5582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=5582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=5582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}