{"id":764,"date":"2019-11-14T00:00:44","date_gmt":"2019-11-13T18:30:44","guid":{"rendered":"https:\/\/www.flintzy.com\/blog\/?p=764"},"modified":"2021-10-22T18:47:59","modified_gmt":"2021-10-22T13:17:59","slug":"how-to-pick-the-right-brand-colours-for-your-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.flintzy.com\/blog\/how-to-pick-the-right-brand-colours-for-your-youtube-channel\/","title":{"rendered":"How To Pick The Right Brand Colours For Your YouTube Channel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s all in the colours. Your YouTube channel should have a brand colour palette that grabs your audience\u2019s attention. Influencers like Tekashi69, Superwoman, Simply Nailogical, SaraBeautyCorner have bagged millions of subscribers, thanks to their colourful colour palette. Their rainbow branding clearly sets them apart from competitors. Here\u2019s how you can pick a super colour palette for your YouTube channel.\u00a0<\/span><\/p>\n<p><strong>1. Describe your brand in 3-4 words<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your YouTube channel about?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of personality do you want to portray in your videos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What should come to your audience\u2019s mind when they come across your channel?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The words we will choose for this example are \u201cwild, free, bold\u201d.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Colour and branding | What does colour say about your business?\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/QMXlSwMcZag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Pop in the words you come up with on Google, Pinterest or any search engine<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You should find an array of images associated with these words. For example, if you type in wild on a search engine, pictures of wild animals or nature should pop up. Save these images on your desktop.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-766 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142405\/1-1.png\" alt=\"\" width=\"1343\" height=\"575\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142405\/1-1.png 1343w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142405\/1-1-300x128.png 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142405\/1-1-768x329.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142405\/1-1-1024x438.png 1024w\" sizes=\"(max-width: 1343px) 100vw, 1343px\" \/><\/p>\n<p><strong>3. Now open an image editing tool like <a href=\"https:\/\/www.canva.com\/\">Canva<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mush in all these images together and create a moodboard.<\/span><\/p>\n<figure id=\"attachment_768\" aria-describedby=\"caption-attachment-768\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-768 size-large\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142413\/5555919230_65be834538_b-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142413\/5555919230_65be834538_b.jpg 1024w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142413\/5555919230_65be834538_b-300x212.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142413\/5555919230_65be834538_b-768x543.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-768\" class=\"wp-caption-text\">Photo credit: (Flickr) <a href=\"https:\/\/www.flickr.com\/photos\/inusebilder\/5555919230\">https:\/\/www.flickr.com\/photos\/inusebilder\/5555919230<\/a><\/figcaption><\/figure>\n<p><strong>4. Pick your favourite colour shades from the image mood board you\u2019ve created on Canva<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can save colour codes by installing the <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/color-by-fardos\/iibpgpkhpfggipbacjfeijkloidhmiei\"><span style=\"font-weight: 400;\">Color by Fardos<\/span><\/a><span style=\"font-weight: 400;\"> tool on chrome extensions. This tool helps you pick any colour right off the websites you\u2019re browsing.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Color by Fardos - Google Chrome Extension\" width=\"900\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hObLx5shVg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>5. Contrast warm and cool colours<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Many YouTubers contrast a cool colour palette with a warm colour palette. Cool colours like blue, green, purple and pinkish-violet are calm, visually appealing and go easy on the eyes. Whereas warm colour like red, orange and yellow hit your eyes. YouTubers try to make their branding as colourful as possible to make their videos pop on screen.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Eat Candy in Class?! Food Hacks, DIY School Supplies &amp; Prank Wars!\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/KPo4SKbRARM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>6. Use colour contrasting tools<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To find colours that contrast each other, head over to the <\/span><a href=\"https:\/\/color.adobe.com\/create\/color-wheel\/\"><span style=\"font-weight: 400;\">Adobe Color Wheel<\/span><\/a><span style=\"font-weight: 400;\"> tool and find shades at the opposite ends of the colour wheel. Or use a website like <\/span><a href=\"https:\/\/coolors.co\/\"><span style=\"font-weight: 400;\">Coolors<\/span><\/a><span style=\"font-weight: 400;\"> that automatically suggests contrasting colour palettes.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-771 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142422\/2.png\" alt=\"\" width=\"1365\" height=\"548\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142422\/2.png 1365w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142422\/2-300x120.png 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142422\/2-768x308.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142422\/2-1024x411.png 1024w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p><strong>7. Pick your theme colours<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Now you should have 3-4 colours lined up. From these shades, pick your base colours, action colours and grounding colours.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.giphy.com\/media\/PH8gHFw2YJPaM\/giphy.gif\" width=\"806\" height=\"1009\" \/><\/p>\n<p><strong>8. Choose your base colour wisely<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This is your core colour. It should reflect your channel\u2019s most dominant personality. You should choose the rest of your colour palette after choosing this colour.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-772 size-large\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142430\/pink-2128643_1920-1024x633.jpg\" alt=\"\" width=\"1024\" height=\"633\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142430\/pink-2128643_1920-1024x633.jpg 1024w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142430\/pink-2128643_1920-300x185.jpg 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142430\/pink-2128643_1920-768x474.jpg 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142430\/pink-2128643_1920-1440x890.jpg 1440w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142430\/pink-2128643_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>9. Your action colours must pop\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have to pick bright colours that make people want to click on your videos. These colours are usually used as call-to-action like the subscribe button. Remember, your base colours and action colours must starkly contrast each other.\u00a0<\/span><\/p>\n<figure id=\"attachment_773\" aria-describedby=\"caption-attachment-773\" style=\"width: 820px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-773 \" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142439\/3.png\" alt=\"\" width=\"820\" height=\"466\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142439\/3.png 649w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142439\/3-300x171.png 300w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><figcaption id=\"caption-attachment-773\" class=\"wp-caption-text\">Photo credit: 123 GO! (YouTube) https:\/\/www.youtube.com\/watch?v=rqMzhLY4_JU<\/figcaption><\/figure>\n<p><strong>10. Next, pick your grounding colours<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Grounding colours are more subtle and are used to balance your action and base colours. These can be dark or soft. For example, if your base colour is bright orange, you can choose a complementary colour like orange-pink that falls on the same side of the colour wheel.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-774 size-full\" src=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142447\/watercolour-4117519_1280.png\" alt=\"\" width=\"1280\" height=\"893\" srcset=\"https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142447\/watercolour-4117519_1280.png 1280w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142447\/watercolour-4117519_1280-300x209.png 300w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142447\/watercolour-4117519_1280-768x536.png 768w, https:\/\/cdn.flintzy.com\/blog\/wp-content\/uploads\/2019\/11\/14142447\/watercolour-4117519_1280-1024x714.png 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re done deciding on your colour scheme, put them all together to see how they fit. It\u2019s incredibly fun to play around with colours. Experiment with your fonts, backgrounds, thumbnails, social media photos, marketing collateral and link buttons. Go give it a shot!<\/span><\/p>\n<p><em><strong>Interested in getting your YouTube channel seen by a huge audience? Get started here: www.flintzy.com<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s all in the colours. Your YouTube channel should have a brand colour palette that grabs your audience\u2019s attention. Influencers like Tekashi69, Superwoman, Simply Nailogical,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153],"tags":[570,569],"class_list":["post-764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-youtube-brand-colour","tag-youtube-branding"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/764"}],"collection":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":3,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"predecessor-version":[{"id":778,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/posts\/764\/revisions\/778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flintzy.com\/blog\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}