The YouTube Creator Playbook is packed with a hundred slides amalgamating of smart strategies the most successful creators have used to grow their channel and go viral. Creating a powerful strategy can be an extensive process, so we’re here to simplify the process and show you how to get started. With every passing day, content and technology is becoming more personal, and creators more interactive.
1. Define your core content strategy clearly
Set the tone for your channel before you start and let viewers know what is in store for them. Ask yourself the following questions to help define a clear-cut content strategy.
- What kind of content do you want to share with viewers to gain their loyalty?
- How is your content unique and keeping viewers engaged?
- Do you wish to inspire your audience by tapping into their emotional side and being relatable?
- Do you want to go educate viewers about serious and important topics?
- Or maybe you just want to use your channel to entertain your audience and give them a good laugh?
Though these questions might seem obvious, if you do not clearly define them at the start, your channel will look scattered and amateur.
2. Refer to the 10 fundamentals for creative strategy
The playbook has narrowed down 10 creative strategies YouTubers follow to create amazing content. Use this checklist to make sure your videos tick all the boxes off.
- Shareable content
- Collaboration
- Discoverable topics
- Accessibility
- Consistency
- Targeting
- Sustainability
- Converse with viewers
- Interactive content
- Authenticity
3. Create a content calendar
Timing is everything. Once you have defined your channel as a whole and you know what content you wish to put out there, make sure you schedule your content. This calendar can also include when you will create promotions, when you will host live streams, etc.
4. Use all the YouTube features
Make sure you use all the features on YouTube to enhance your videos and optimise your content regularly to maximise reach. You must create a complete and wholesome channel with an updated description, trailer, annotations, playlists, etc. Here are a few tips.
- Place your keywords towards the start of your video title and push the branding at the end. If your title is part of a series, add the episode number at the title end. And finally, keep updating the titles to stay relevant.
- Add tags to your video description
- Make custom thumbnails, keeping the thumbnail size in mind, so they don’t get distorted on different devices
Along with these tips, make sure you use other social media platforms to promote your channel. Finally, track the results to check whether your strategy works and tweak your content accordingly, if necessary.