With over 406M active users in 2021, Spotify is the best platform for you to build yourself a thriving audience. It’s one of the most used music listening platforms and exactly where you should be promoting your music. Pop artists like Billie Eilish and Lorde saw a significant increase in their audience thanks to Spotify. These artists created a lot of buzz on the platform and are now among the world’s most famous pop artists. Here’s how you too can effectively promote your music on Spotify.
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SPOTIFY FOR ARTISTS
Spotify For Artists is a blessing for Artists like you. This feature gives your profile more pizazz and makes it appear more professional.
You can also see and manage your analytics, make strategic Playlisting decisions, determine where your tracks are performing best, which song should be turned into a music video, and much more. So make sure you use this feature to its fullest!
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PLAYLISTS- SUBMIT YOUR MUSIC WITH SPOTIFY FOR ARTISTS
Spotify is known for its amazing playlists. And since people love listening to and making playlists, this opens another leeway for you to sell your music. So, submit your songs and let people hear you through playlists!
With Spotify For Artists, you’ll have access to many features including pitching your music to Spotify’s Editors and also Curated Playlists. All you have to do is sign into your account on your desktop and “Pitch a song”.
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SUBMIT YOUR MUSIC WITH THE HELP OF DISTRIBUTORS
Today, many blogs are dedicated to submitting, distributing, and promoting musical artists.
Such curators are always on the lookout for new music from independent artists. With their help, you can hit the stage to a larger audience. They can help squeeze your music into a playlist that matches your theme. Some such popular sites are CD Baby and TuneCore.
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COLLABORATE
Spotify gives you the freedom and opportunity to collaborate with other artists. You can create a playlist and share it with other similar artists. For example, if you make rock music, collaborate with other rock artists. You can then use your collaborative playlist to gain more audience.
This way, you’ll drive more traffic to both your profiles and reach an even larger audience.
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LINK YOUR SPOTIFY CHANNEL ON OTHER PLATFORMS
Promote your Spotify account on social media. Get your fans and followers to follow you there. Having a large following influence your credibility and will have a huge impact on your visibility.
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AD STUDIO
Ad Studio is Spotify’s new, self-service advertising tool. Anyone can use this tool to create and manage Spotify audio ad campaigns directly. It also provides data such as campaign summary, targeting, click-through rate (CTR), reach, and frequency. With this, you can create personalized audio ads of 30 seconds or less and reach your audience uniquely on Spotify.
You can also checkout this tutorial on How to create personalized ads from scratch.
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OTHER MUSIC PROMOTION PLATFORMS
Promote your music on other platforms like Amazon, iTunes, SoundCloud, Hillydilly, Tidal, Deezer. It will help you reach a larger audience. You can create awareness and redirect them to Spotify.