At least once in our lives, everyone has ambitiously watched cooking videos on YouTube, tried to recreate it at home and failed spectacularly. On the other hand, some people watch them just for fun with no intention of trying any of it at home.
All in all, everyone enjoys watching cooking videos on YouTube either for fun or to learn something. This genre is unarguably one the most popular genres on YouTube.
Many home chefs, celebrity chefs and aspiring chefs share their recipes or the tips on tricks they use in their cooking.
If you wish to grow your cooking channel on YouTube, you can employ several techniques to do that.
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Brainstorm creative but simple recipes
No one looks up cooking tutorials on how to make toast or cup noodles. People generally want to try out new recipes of new dishes or twists on old ones. For this audience, come up with creative recipes but make sure they are not too complex. Most of the audience that resorts to YouTube cooking videos are not professional chefs, hence try to make the recipes as homely as possible.
Learn how to create new recipes.
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Analyse popular cooking videos
Watch other popular cooking videos and see how they retain views and subscribers. Apply those methods on your channel as well and see whether they yield results or not.
Check out this famous cooking channel.
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Interact with your viewers
In order to make the subscribers relate to you, share stories behind your recipes, how much time it took you to create it, how often you cook it and so on. You can also talk about why and how you got into cooking, what kind of food you like the most and who your inspiration is. Interacting with your audience gives your channel a certain warmth and makes it relatable.
Here’s how you can keep your viewers engaged.
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Use social media and blogs and upload videos consistently
Make use of social media platforms like Instagram and Facebook to promote your channel. Share behind the scenes pictures and clips on your social media. When it comes to blogs, create a website to upload your recipes and pictures of your food and share the link to the same on YouTube description.
Learn how to promote your channel on social media.
Additionally, make sure you consistently upload videos. Prepare a schedule and stick to it for all your videos. Generally, one video per week is enough but soon as your channel grows, you can upload more often.
Making your cooking channel stand out can be difficult at first. But by following the above steps, you can move a step forward towards making your cooking channel successful.
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