YouTube Kids was launched in 2015 as a separate platform for children. The goal behind this is to protect children under the age of 13. This feature also seeks to educate and entertain them in the most enjoyable way possible.
To get your videos on YouTube Kids, first, make sure your audience is set to Made for Kids.
You must also follow certain guidelines to be featured on YouTube Kids. The most important are listed below.
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SUBJECT MATTER
Your content decides whether or not you are eligible for YouTube Kids. According to YouTube’s guidelines, your content needs to be:
- Appropriate for kids
- Educational and/or for entertainment
- Benefits kids’ development
- Non-offensive
- Non-Copyrighted
Avoid:
- Being invasive
- Violence
- Inappropriate language
Your content should take into account a child’s development. It is necessary to consider their physical, emotional, and mental well-being. Include topics they will understand and relate to.
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CONTENT TARGET AUDIENCE
Is your content only for kids? All family-friendly content (like couples’ vlogs) might not be kid-friendly. As a result, your content should be inclusive and appealing to all audiences.
It shouldn’t make the parents or guardians uncomfortable. It should also be suitable for young viewers.
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INCLUSION OF CHILD ACTORS
Children find it relatable when a kid actor plays a role. They enjoy putting themselves in the performer’s shoes. So, if possible, include child actors in your content.
To include child actors in your videos, you need to:
- Ensure the kid is onboard
- Have their parents’ consent
- Have a safe environment
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INCLUSION OF CHILD-APPEALING ACTORS
Featured characters should serve as role models for kids. Bad character traits such as violent or abusive behaviors won’t be acceptable. So, make your characters relatable, realistic, and empathetic.
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LANGUAGE
Your language should be appropriate. Keep it simple enough that children can understand and use it. Avoid using complex or controversial terms.
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CHILD APPEALING ACTIVITIES
Videos with activities such as playacting, simple songs, dancing, or games should include simple movements that young, growing bodies can follow.
For experimental activities, use home-friendly and safe objects and ingredients.
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INCLUDE SONGS, STORIES, OR POEMS
Songs, stories, rhymes, and poetry are educational and entertaining. Since they’re easy to learn and captivate kids’ attention. Including such content will qualify your videos as Made for Kids.
YouTube uses a combination of automated filters, user feedback, and human review to check if a video is kid-friendly. So, this process could take some time. However, if you’ve kept these points in mind while creating your videos, you’ll be on YouTube kids sooner.
For more information, check out the field guide to Creating for YouTube Kids.
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