Danielle Bregoli aka Cash Me Out Girl/ Bhad Bhabie was once a troubled teenager who stole cars, physically abused her mother and got into street fights. A couple of years down the lane, with absolutely no background in music, Danielle Bregoli is now a rapper, influencer and YouTuber worth millions of dollars in endorsement deals. Her virality by no means an accident. Here’s Danielle genius marketing ploy broken down in detail:
On the verge of getting jail time, she appeared on an episode with Dr. Phil as a last resort. Her outrageous street slang and confrontational personality instantly caught the audience’s attention. Her episode on Dr. Phil is possibly the most popular one, which introduced this reality show to a whole new Gen Z audience.
Her memes went viral
Danielle first gained popularity for her catchphrase on Dr. Phil “cash me outside howbou dah”. This catch phrase was remade into thousands of memes that went insanely viral. She leveraged these memes despite public critique and positioned her brand identity around it.
She boosted her virality by releasing her first song just 7 months after her appearance on Dr. Phil
Danielle found a way to stay relevant and keep her virality soaring high. The key to creating a sustainable career lies and not drop off as a one-time fad, is to produce topical content that keeps you in the spotlight for a long time period. Danielle created controversial YouTube videos and got into public tiffs that contributed to a whole lot of drama.
Danielle didn’t stop at just one song
Her first song “These Heaux” gained over 80 million views on YouTube. Once Atlantic Records roped her in, she produced more songs featuring huge rappers like Snoop Dogg. Soon after, she was nominated along with Nicki Minaj and Cardi B for Billboard’s ‘Best Female Rap Artist’ award.
She sparked controversy with other viral celebrities
Danielle directly called out to other controversial celebrities like Tekashi 69 and Lil Tay who were at the peak of their game. She wasn’t afraid to get into a beef and fist fight with YouTuber Woah Vicky. Danielle posted plenty of YouTube videos roasting these rising stars, reacting to their videos and stole their audience’s attention as well.
She used her social media to score endorsement deals
As one of the top 1% of Instagram influencers, Danielle makes a massive $40,000 for publishing a single post. Rather than just posting stereotypical ads, she weaves her branding into ads and brings in her original personality to make it fit her theme.
The key to Danielle’s fame was her ability to keep the drama going even when some of her music didn’t make it to the charts. She made multiple types of content that showcased her personality and kept her audience entertained. Her success only keeps snowballing.
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(Header image credit: @bhadbhabie via Instagram)