In today’s world, there’s a lot of content to watch and learn, especially on YouTube. If you want to be a successful creator, you may need to learn the art of being visible to your audience despite the crowd. That’s where the role of video description comes into the picture.
Your video’s description on YouTube increases the probability of ranking higher, and it also affects what people think about your video. Your description is like your tool to reach your audience and make a good impact.
In this blog, we’ll break down the key elements of an effective and SEO-friendly YouTube video description, using the fascinating topic of “The Psychology of Self Motivation” as our example.
1. Keyword Power
Keywords play an important role in making your video stand out in the eyes of the YouTube algorithm as well as your audience. Moreover, you should prefer specific keywords which are also known as long-tail keywords because they exclude your content from the generic category.
However, you must insert your keywords seamlessly without affecting the readability and flow of the description. Always aim for natural-sounding integration, like this:
Example: “Unlock the secrets of self-motivation! This video dives deep into the psychology behind what makes us tick, and equips you with actionable strategies to motivate yourself to beat procrastination and achieve your goals.”
2. Craft Your Hook
The first line carries the maximum importance. You can make it attention-grabbing by adding an emotional appeal, intriguing question, relatable cue, personal story, or surprising fact in the introduction.
Here are a few examples of each kind of hook:
Emotional Appeal:
Are you excited to explore the top secrets which are hidden in your psychology?
Here, we’ll understand how to channel your emotions and feelings to stay motivated in your success journey!
Intriguing Question:
“Ever wondered what makes some people consistently motivated while others struggle?
Stay tuned to explore the fascinating world of self-motivation and uncover the key psychological factors that can transform your life.”
Relatable Cue:
“Ever feel like you’re stuck in a motivation rut? You’re not alone! In this video, we’ll explore the science of self-motivation and reveal the hidden tricks to jumpstart your drive.”
Personal Story:
“I used to struggle with staying motivated until I learned about the psychology behind self-motivation. In this video, I’ll share the insights I learnt in my journey that can inspire you to achieve your goals.”
Surprising Fact:
“Did you know that your brain holds the key to unlocking limitless motivation? We have revealed some surprising psychological facts about self-motivation that can change the way you approach your dreams.”
3. Stick to the point
No one wants to read a long and repetitive description filled. Keep it relevant, to the point, and engaging. Remember to highlight the key takeaways and benefits of watching.
It will help you to sound authentic and relatable in the eyes of your audience.
Example: “Packed with practical tips and insights, this video will show you how to harness the power of positive psychology to boost your motivation, overcome challenges, and crush your goals. Watch now and unlock your inner self-starter!”
4. Write Like a Human
Avoid sounding robotic. Consider the following comparison:
Robotic: “This video will provide information on self-motivation. It includes strategies and insights to help you overcome procrastination and achieve your goals.”
Human: “Feel like you’re in a motivation rut? You’re not alone! Dive into the science of self-motivation with us and discover tricks to jumpstart your drive.”
5. Add Timestamps
Enhance the user experience by providing timestamps for specific sections within your video. This allows viewers to navigate directly to the content that interests them the most.
Example: “Timestamps:
0:00 – Intro: The Motivation Mystery
1:20 – The Psychology of Procrastination
3:10 – Your Brain on Goals: How to Set and Achieve Them
5:00 – Actionable Strategies to Boost Motivation
7:30 – The Power of Positive Psychology”
4. Call to Action
Tell viewers what you want them to do next! Subscribe, like, share, visit your website – the options are endless.
Example: “Ready to ditch the demotivation blues? Subscribe for more psychology hacks and tips to keep you moving forward! And don’t forget to hit that like button if you enjoyed this video.”
6. Add relevant links
Use your description as a bridge to connect viewers with your other videos as well as with your other platforms. Include links to your other related vidoes, your website, social media, or any related resources. In this way, you can make the most out of your audience.
Example:
Check out our video on “How to wake up with a feeling of motivation?” [link to video]
Download our FREE Self-Motivation Checklist: [link to checklist]
Join our Facebook group for more motivation support: [link to the group]
7. Align with your Brand’s voice
Stick to your brand’s value while writing your description. Let the unique voice of your brand shine through, and create a connection with your audience while reminding them of your vision and the message you want to convey.
Example: “By joining us on this self-motivation journey, you’re not just watching a video—you’re embarking on a quest to conquer procrastination together!”
By watching this video, you are not just learning about self-motivation, you are becoming part of a community of go-getters who are self-driven to achieve what they want.
8. Make It Easy To Read
Break down the description into bite-sized, easily digestible pieces. Use bullet points, emojis, and line breaks to create a visually appealing and reader-friendly format.
Example:
In this video, you will learn:
- The psychology behind procrastination and how to overcome it.
- Actionable strategies to boost your motivation and productivity.
- Harness the power of positive psychology to set and achieve your goals..
9. Be Subtle with Tags
While tags are crucial for discoverability, avoid cluttering your description with too many of them. Incorporating keywords subtly into your sentences does the job. So you can keep the count of tags minimal instead of overdoing it. This maintains professionalism and readability.
10. Optimal Length
Keep your description substantial, ideally, it should be more than 200 words. This not only provides all the valuable information for your audience but also contributes to higher rankings in search results by giving you enough space to insert required keywords
It’s about finding the right balance in word count.
Example:
Let’s take our “The Psychology of Self Motivation” example and weave in all the elements we just discussed:
Ever feel like you’re stuck in a motivation rut? You’re not alone! In this video, we’ll dive deep into the science of self-motivation and reveal the hidden tricks to jumpstart your drive.
In this video, you will learn:
- The psychology behind procrastination and how to overcome it.
- Actionable strategies to boost your motivation and productivity.
- Harness the power of positive psychology to set and achieve your goals.
Ready to ditch the demotivation blues? Subscribe for more psychology hacks and tips to keep you moving forward! And don’t forget to hit that like button if you enjoyed this video.
Timestamps:
0:00 Intro: The Motivation Mystery
1:20 The Psychology of Procrastination
3:10 Your Brain on Goals: How to Set and Achieve Them
5:00 Actionable Strategies to Boost Motivation
7:30 The Power of Positive Psychology
Links:
Check out our video on “How to wake up with a feeling of motivation?” [link to video]
Download our FREE Self-Motivation Checklist: [link to checklist]
Join our Facebook group for more motivation support: [link to the group]
By following these tips and using the “The Psychology of Self Motivation” example as inspiration, you can craft YouTube descriptions that captivate viewers, convert them into fans, and help you achieve your YouTube goals.
Now, you are all set to go ahead and write descriptions that deserve a standing ovation!