If you haven’t read Part 1 of this post, go back and read the essentials you need before starting your YouTube channel. Once you have the basics set up, you can get down to the nitty-gritty planning and strategy.
1. About section
The “about” section shows up on your channel’s homepage. Sum up what your channel is about in 4-5 lines. Be brief and to-the-point. End the description with a strong call-to-action and link that takes viewers to your other videos. Make a list of 2-3 keywords you want to include and scatter them through your body copy. Make sure your keywords appear on your video title and first few words of your “about section”.
2. Video script
Jot down the key points you want to talk about in your video. Try writing a script and memorising it if you’re having trouble with going impromptu. Don’t forget to frame your video opening and closing scripts, these will pretty much remain the same for all your videos.
3. Video description
The first part of your description should be unique to each video. Tell people what your video is about in the first 50 words of your description. Cram all the information before the “show more” button pops up. The second paragraph following the “show more” button should tell people what your channel is about. In the third section, provide links to your social media channels, websites, merchandise and more. The last two sections of your descriptions can remain the same for all your videos.
4. Video topics
Make a list of topics you want to cover in your videos. You should ideally have 40 topics ready so that you can start shooting your videos, planning your strategy and scheduling your content way in advance. Try to write your video title, video description and thumbnail title along with your video topics to save time.
5. Make a calendar of important dates
Note all the holidays and important events in a year and mark them on your calendar. You can schedule exclusive festival-specific video topics for these days. For example, during Christmas, you can have 2-4 Christmas themed video topics.
6. Plan your video
Pre-plan the shoot location, shoot timing, your camera setup, clothes, makeup and what you need to buy in advance. This will save you a lot of running around.
7. Brand sponsorships
For starters, make a list of 10-20 brands you want sponsorships from every month. Base your content around trending topics these brands are talking about. Once you publish your videos, you can immediately start tagging these brands and reaching out to them on social media to get noticed.
8. Copyright
Lastly, and most importantly make sure you adhere to all copyright rules. Ensure you don’t use copyright music, video clips or photographs in your video. You must have video permits to shoot in certain locations, so read up the regulations in your country and make sure you stay out of trouble!
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