The YouTube Creators For Change is an amazing initiative started by YouTube. At a time when the internet could potentially create a divide, YouTube hoped to create unity and positive social impact.
The Creators For Change program began in 2016 with the idea of amplifying the voice of creators that are role models, that use their channel to speak up against racism, sexism and other forms of hate speech, etc. The first six program ambassadors were YouTubers Nilam Farooq, Humza Arshad, Baris Ozcan, Natalie Tran, Abdel En Vrai and Omar Hussein.
Let’s take a look at what the process of becoming a creator for change looks like and how you can get involved.
How the program works
To be a voice for positive social impact and to spread and create awareness about kindness, empathy, etc. YouTube provides creators with a range of promotions and training to articulate content. After a few national boot camps, YouTube creators can submit their video projects as proposals. In the next step, the chosen creators attend a regional social impact camp in Bangkok. From here, they must complete the three month academy program and finally, only after this rigorous process can their videos be launched.
Creators For Change who are making a mark
- Najwa Shihab
With a total of 3.92 million subscribers, this journalist is the ambassador from Indonesia for 2021. She talks about violent extremism through the interviewing survivors and documenting their stories.
2. Clarin Hayes
This 25 year old with 1.43 million followers talks about online bullying, targeted specifically to gender based violence. Clarin portrays her content through a culmination of expert opinions and illustrated animations.
3. AJ Clemetine
AJ discusses race based bullying through unique music video based poems.
https://youtu.be/dGGPqoNuc-M
How you can get involved
Creating videos that support the cause and making positive and helpful videos is one way to be part of a community that strives to make the internet a safer place. If you are trying to grow your channel that speaks about positive change, know that you must embody these characteristics and not just create content because you have a social and moral responsibility. The creators for change initiative is about bringing out positive change and hoping that it extends beyond the internet and into the everyday life of people. As a creator on a platform with such an initiative, it becomes your responsibility to try and be one of these voices too!
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