Brand deals are very common. Many influencers promote brands for the benefit of their channels. Making a brand deal has several benefits such as increased revenue, better equipment. This helps in improving your content and growing your audience.
To make brand deals on YouTube, follow the strategy outlined below.
HAVE A GOOD CONNECTION WTH YOUR AUDIENCE
Brands approach creators to maximize their reach to the targeted audience. They aim to partner with creators who have good audience engagement.
If you have a good relationship with your audience, they’re more likely to trust your recommendations and try the product, which will benefit the company.
FIND THE RIGHT BRAND
Choose a brand that you believe will benefit you and your audience. Viewers find it unnatural when influencers promote products they aren’t using.
If you go out of your way to promote a brand that’s not relevant to your channel, your audience might lose interest. So, stick to your element and keep it authentic.
FIND BRANDS WITHIN YOUR RANGE
This can be done anywhere, no matter your location.
Use Google Maps to find brands near you. Reach out to smaller and niche brands at first to understand how things work in this field.
Then, visit their websites and social media pages to ensure they’re relevant to your channel. Gather information on the brand, their products. Think of ways to incorporate their products/services in your video.
The next step is to find their email id from their Contact Us page on their website.
Lastly, prepare a media kit containing details relevant to the company. This will give them an idea of your work, your influence, and how you can help them.
- CONTACT THEM
Contact brands through the email id on their website. Make sure to search for Public Relations (PR) or Partnerships before sending an email on their regular email id.
You can also contact them through different media like Instagram, Twitter, and Linkedin.
Different brands have different products so send a personalized message to each brand mentioning your brand knowledge. Your brand knowledge shows your interest and enthusiasm to work with them.
COMMUNICATE AND NEGOTIATE
After this, if the brand seeks you out, discuss your goals and ideas for your video. Share your thoughts and knowledge with them and settle on a plan to efficiently reach the audience.
The payment for your work depends on the scope of your work. You might need extra products and supplies for their videos. Don’t hesitate to negotiate the price.
- USE YOUTUBE BRANDCONNECT
Alternatively, you can use YouTube BrandConnect. YouTube BrandConnect, previously known as Flamebit is a YouTube service. It helps creators connect with brands. However, there are a few requirements to be eligible for this service.
- You must be over 18 years.
- You’re in the YouTube Partner Program
- You’re based in the U.S., Canada, or the United Kingdom.
- You have zero active Community Guidelines strikes
If you meet these requirements, sign up here to contact brands with ease.
Dealing with brands might be a challenge at first, but over time, you get used to it. Brand dealings help you grow as a YouTuber. They are another way to earn an income through YouTube.
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