How This 7 Year Old Youtuber ‘Like Nastya’ Gets A Billion Views On YouTube

This little girl is earning over 18 million dollars a year, and she’s only 7 years old! Here’s a look at Nastya’s YouTube channel.

About ‘Like Nastya’

‘Like Nastya’ is a YouTube channel that revolves around the life of Anastasia Radzinskaya, a 7-year old girl, who makes videos about her life, playtime, toys, etc. Nastya is the most popular kid on YouTube, with over 100 million daily views and earning over 18 million dollars a year. 

The original ‘Like Nastya’ channel was started in December 2016 with toy unboxing and amusement park videos. The channel now also has family vlogs, comedy sketches and educational content for kids. In 2019, this channel became the first kids’ YouTube channel to reach 50 million subscribers. Today, the channel has 74 million subscribers and over 59 billion all-time views.

Other channels

‘Like Nastya’ also has other channels for vlogs, stories, etc., as well as channels catered to other language viewers such as German and Korean. Collectively, ‘Like Nastya’ has over 220 million subscribers across these channels, and Nastya is among the few top creators with multiple Diamond Play buttons – which is awarded to channels with over 10 million subscribers.

The success of all these channels has made Nastya the biggest children’s YouTuber and the third highest-paid YouTuber in the world, with an estimated annual income of 18 million dollars from various sources.

How Nastya grew her following

  1. Nastya’s parents went all-in while starting this channel. They sold their companies and used all their time and money towards making well-produced content for the ‘Like Nastya’ channel.
  2. Some of the initial videos were travel-based, with the family travelling around the world and experiencing local food, clothes and amusement parks. This drove in viewers from these parts of the world such as Thailand, Malaysia and Indonesia.
  3. While the original channel was in Russian, as soon as they started gaining a more global audience, they created parallel channels in other languages to cater to the international viewers.
  4. Nastya has also used other platforms like Instagram, Facebook and TikTok to grow her social media following, leading these viewers to YouTube.
  5. Nastya also has her own merch with products like backpacks and blankets that has created a fandom for kids to bond over.

Despite this fame at such a young age, little Nastya hopes to grow up and work with animals. Her family continues to make new videos every week to build the ‘Like Nastya’ empire.

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(Header image credit: likenastya via Instagram)

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