Family Channels are rather overlooked on YouTube. However, The Ohana Adventure captured their audience’s attention with a bang. The entire Bennet family comes together to entertain people and give them a good laugh. Their hilarious family drama won the hearts of kids, teens, and parents all over the world.
How did a family channel manage to attract 3.7 million loyal viewers? Rachel and Jesse’s strategy was simple.
They first cracked the code to YouTube Analytics. Rachel and Jesse kept an eye on their demographic audience. They observed how long someone watched their videos before trailing off, their age, gender, location, and much more. By doing this, they got an understanding of their audience. They then concentrated on creating content to further entice those viewers. They tracked their performance and made improvements accordingly.
KEPT UP WITH TRENDS
They kept an eye out for the latest trends out there. Then followed those trends by adding their own twist to them. This gained them more views than usual. When Taylor Swift’s “Look What You Made Me Do” was trending, they created a parody on it based on their daughter Klai’s teen crush.
LEARNED HOW TO OPTIMIZE VIDEOS
They next learned how to optimize their videos to attract viewers. First, they figured out which keywords drew people to their videos. They then brilliantly incorporated those keywords into their titles.
Their parody was titled “teen crush” because those keywords were gaining traction. This earned them millions of viewers overnight.
GREW THEIR AUDIENCE
They figured out how to connect with their fans using today’s interactive media. By creating an official Website, they kept their audience updated and sold their merch. They also made good use of all their socials, Twitter, Instagram, Facebook, and Pinterest. They link all of their social media accounts in their descriptions, allowing a larger audience to watch and follow their journey.
- CREATED RELATABLE CONTENT CONSISTENTLY
They drew attention to their channel by creating relatable and authentic family content. They enticed and kept viewers interested with a wide range of content. Parenting hacks, fun how-to’s, travel adventures, famous song parodies, and challenges are posted thrice a week. They frequently bombard their viewers with videos, making their presence noticeable.
Fans can’t get enough of their favorite family and can’t wait to see what they have in store. The Ohana Adventure’s strategy made their YouTube journey a lot easier and brought them into the spotlight. Following their strategy can give your channel the boost it needs to grow.
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