Email marketing outperforms social media by 40%, making it the Queen of marketing. Before the advent of social media, email marketing was the hottest tool brands used to sell their services. Even today, it can be used as a powerful tool for gaining buzz around your channel.
By sending email newsletters, for example, you can reach out to and engage with your audience directly. You can also bond and build trust with them on a deeper level. Not only that, but you can also boost your click-through rates and promote your videos with email marketing.
You can master email marketing, with 8 easy steps:
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BUILD AN EMAIL LIST- ORGANICALLY
To begin, you need to create an email list of people to whom you can send emails. Always opt for opt-in list building over buying or renting email lists.
An opt-in email list is when people willingly submit their email addresses because they are interested in receiving your emails. Buying email lists, on the other hand, is never a good idea.
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PROVIDE A FREEBIE
A lead magnet or a freebie is something valuable that you provide to your audience in exchange for their email address. They should find it compelling enough to voluntarily drop in their email.
Ebooks such as pdf guides or mp3 files make for great lead magnets. But, it could be anything; a gift coupon, a cheat sheet of tips or resources, quizzes, free trials or samples, a webinar, and so on.
Fitness creators like Blogilates and Sam Wood offer their viewers a free fitness guide or diet plan in exchange for their email.
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COLLECT EMAILS WITH AN OPT-IN FORM
To collect your audience’s emails, you will need an opt-in form. An opt-in form is where you ask your customer for their basic contact information.
Here are some fantastic opt-in form examples that you can check out. They will help you convert prospects into permanent clients.
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MAINTAIN YOUR LIST WITH SEGMENTATION
You can divide your email list into different groups such as a list of people who downloaded your free meal guide, or a list of those who tried your free product sample.
So now you know that your email newsletter to those who downloaded your guide could include healthy recipes and workout videos. Whereas people who tried your product could receive information on your other products and new releases.
By segmenting your email list into small other lists, you can send specific emails to specific customers and address their needs directly.
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HAVE AN ATTRACTIVE SUBJECT LINE
Your subject line can make or break the success of your email campaign. 47% of email recipients open an email based on the subject line alone. So write an eye-catching title that will spark interest among your recipients and make them click.
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PERSONALISE YOUR EMAILS
Tailoring your message by addressing each recipient by name makes them feel special and hence more likely to engage with you.
Your email should be friendly, funny, and most importantly provide some value to your customers. Overly formal and vague emails might be considered spam or tossed in the trash.
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COMPELLING CTA BUTTONS
While sending emails Clickable CTA buttons get better results than text links. Whether your email is about a video, a playlist, or even a freebie, your CTA button should lead readers back to your channel.
So design your CTA button to be attractive, personal, and compelling enough to convert readers into viewers.
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USE AN EMAIL MARKETING TOOL
You can master email marketing by using different software tools such as Revue, ConvertKit, or MailChimp to help you build your email marketing campaign from scratch.
It is not possible for you to type and respond to every person on your list. You will need a tool to assist you in this journey. These tools make it easier to create an opt-in form, segment your list, personalize your emails, provide an autoresponder, and much more.
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