Are you thinking of Changing your YouTube Niche? Change can be scary but it’s a step toward exploring new talents. We are constantly evolving- our needs, desires and interests constantly shift. However, don’t let the fear of losing everything you’ve achieved hold you back. Change is good and if you do it right, you might be able to find something you truly connect with and become the best version of yourself, thriving both in life and on YouTube!
However, if you’re still unsure of the steps to take before drastically changing your YouTube strategy, we’ve got your back! Here are some key questions you need to ask yourself before changing your YouTube niche:
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Why the Change?
You need to ask yourself -Why do I even want to do this? The reasons might range from changing personal interests to wanting to improve financial gains.
1. Changing Passion and Interests
As a creator, your interests and passions evolve. What once made you get out of bed might now make you want to stay in. When your work becomes mundane and makes you feel unfulfilled, you need to find out:
Are you burnt out and just need a break from creating content? Or is it the niche that you’re in that doesn’t excite you anymore?
Do you want to create content that resonates with your present interests and values- and does your present niche give you the space to do that?
2. Financial gains
Is your current niche helping you gain monetarily? If it’s not but you still love what you do, consider expanding your channel to other platforms.
On the other hand, if it does help you pay the bills but you truly are burnt out or unhappy and want to explore your creative prowess and find a new passion, you should definitely give it a go.
3. Audience and Channel Growth
Another reason could also be a lack of audience growth on your channel. Is your audience satisfied with your content? And, do you expect your channel to grow by transitioning to a new niche that aligns better with current trends or demands?
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When is the Right Time?
Consider a shift only after you’ve truly tried and tested in your current field. Make sure you’ve given your best in providing value, optimising your video to be seen, and promoting your channel for a good amount of time– a few months to a year or 2, as channel growth takes time. However, if you’re still unhappy or unsatisfied with the results, it’s time to switch it up.
Alternatively, if you seem to be performing well, but your current niche doesn’t ignite that spark within you, it might not be the best fit in the long term. So, ask yourself: Does this niche truly light me up? If not, it might be worth exploring a shift to something that does.
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Where Should I Go Next?
Once you’ve decided to switch things up, you’re free to explore other talents, passions, or interests. Think about fields you have a good command in, where you’re the expert, and can potentially become an authority.
However, if you value your viewers as much as your passions, you can also make this decision by researching your current audience on YouTube Analytics. Find out who they are, their watch time, new vs returning viewers, and which videos are drawing the most attention.
This way, you can steer toward a niche that’s not only your cup of tea but also something that clicks with your audience, finding that middle ground where your passion meets what your audience enjoys!
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How Much Do You Know About the New Niche?
Test the new waters before diving in. Take your time to thoroughly research and understand the niche you’re eyeing.
1. Is the new niche profitable
Start by looking for something that not only excites you but also has the potential to bring in some cash. Because let’s be real, you have to think about paying the bills or simply getting some profit for all of the effort you put in. Are there plenty of options to monetise through- like ads, sponsorships, selling merch, or brand deals? More options mean more cash flow.
2. Do I want to learn
Next, think about the learning curve. Are you ready to roll up your sleeves and put in the time and effort needed to become a pro in this new area?
3. Can I bring in a new perspective
Thirdly, consider if you can bring in a fresh and unique perspective to the new table. Your fresh take could be the game-changer that quickly sets you apart and makes a lasting impact on your audience and channel.
4. Is there a long-term content scope
And lastly, don’t forget that this isn’t a one-time thing—it’s a long-term commitment. So, make sure there’s plenty to talk about in this niche to keep the conversation going.
You don’t want to find yourself running out of ideas after the initial thrill fades away. You want a niche that keeps you buzzing with excitement, sparking fresh ideas and conversations to keep your content train on track for the long run.
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Same channel or a New Channel?
Another question you need the answer to is- Should you rebrand your existing channel or start fresh with a new one?
The answer hinges on how well your new niche matches your current channel. If your new niche is similar or related to what you’re already doing, continuing on your current channel might be the way to go. This way, you can build upon the foundation you’ve already laid.
However, if your chosen niche is entirely fresh and uncharted territory for you, starting fresh might be the better route. This will help you embark on a new adventure, giving you a chance to carve out your own creative space from scratch!
Take your time to craft a thoughtful plan that bridges your dreams with what your audience expects. Remember that communication with your audience is key. So, lay it all out–be open and honest about the changes coming their way. A genuine heart-to-heart chat will foster trust and put them at ease. Don’t lose heart, and keep your positivity shining!
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